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Rob Gronkowski wanted $50,000 for a Facebook post.
We politely declined.
Shortly after, he won the Super Bowl, went to Mexico, and posted a video of he and his friends with their Spikeball set.
Total Cost: $0.
Read more:
We politely declined.
Shortly after, he won the Super Bowl, went to Mexico, and posted a video of he and his friends with their Spikeball set.
Total Cost: $0.
Read more:
It doesn't always work out this way but we've had plenty of success with getting organic posts and content. The Jonas Brothers, Casey Neistat, Juju Smith-Schuster, countless NBA/NFL/MLB/WNBA teams, and more have posted organic Spikeball content.
These are the highest form of compliment you can get. They posted because they love your product and they want the world to know.
The status quo message from 'marketing-land' seems to be, "Focus on optimizing paid ads ASAP." Organic content is forced to the backseat, if it's allowed in the car at all. That's a problem, especially for early stage businesses that don't know much about their customers.
So, how do you get organic content? You need a community. Respond and engage when people post content around your brand. Fan those flames. Engage like a human would. Have fun with them. Put your customer, and not your brand, in the spotlight. This will attract more.
Focusing on organic content will result in a stronger community; more product development ideas; customers will market for you; you'll reach reach broader communities; and more.
. @naval Ravikant said a way to escape competition is through authenticity. There is nothing more authentic than organic content.
Day 1 of #Ship30for30.
