The Biggest Films of the Year Were Direct-to-SVOD: WW84 drove more Sign-ups in its opening weekend than any other release  –  Hamilton generated 71% as many; and Soul, 35%

Note: this analysis includes only net new HBO Max Sign-ups and not Activations

Nearly a quarter of Hamilton opening weekend Subscribers cancelled Disney+ within a month – 59% remained Subscribed three months later

Comparatively, 69% of June '20 Disney+ Subscribers remained Subscribed three months later – 70% for HBO Max, 77% for Netflix in the same period

Unlike the Box Office, success of direct-to-SVOD films cannot only be measured by the number of people willing to pay the price of admission. Retaining these customers is critical to success

Full blog post: https://link.medium.com/K5WV4PyxMcb