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What I've found after helping a lot of people build online businesses is that many people trip themselves up because they think the actual formula for business is complicated.
It's not.
It's not.
The reality is that business can be broken down to a simple formula.
Audience x Offer(s) = $$$$$
That's it. I've tried to make it more complicated. Trust me I really have, but that's it.
If you try to make it more complicated than this then you miss the mark.
Audience x Offer(s) = $$$$$
That's it. I've tried to make it more complicated. Trust me I really have, but that's it.
If you try to make it more complicated than this then you miss the mark.
So how does this work?
1. You need to truly know your audience but "audience" makes it sound like a ton of different people. It's not. It's one person.
2. Figure out the offers to present to them.
1. You need to truly know your audience but "audience" makes it sound like a ton of different people. It's not. It's one person.
2. Figure out the offers to present to them.
You're a successful business when you know your audience and are reaching them to show them the offers that are made just for them.
You can pretend that business is a ton of other things because when we try to make things complex it gives us an excuse.
You can pretend that business is a ton of other things because when we try to make things complex it gives us an excuse.
Making things complex does one of two things:
1. Gives us a great excuse for why we weren't able to do it
2. Builds up our ego enough to believe that we've done something special nobody else can
This is why I believe anyone can build a business online.
1. Gives us a great excuse for why we weren't able to do it
2. Builds up our ego enough to believe that we've done something special nobody else can
This is why I believe anyone can build a business online.
It's silly when you see some successful people say that not everyone is cut out for this. That's because they want to pretend business is more complicated than it really is.
Business is nothing more than human psychology. You don't even have to fully understand it to do well.
Business is nothing more than human psychology. You don't even have to fully understand it to do well.
We all wake up with the goal of improving our lives. Now, before you fall into the personal development blackhole let me say that "improvement" looks different to all of us.
As a business, you're simply finding what's the improvement in your audiences' minds right now.
As a business, you're simply finding what's the improvement in your audiences' minds right now.
For some people, it can be as complicated as finding love so they don't feel alone while for others it might be more simple like wanting a better cup of coffee in the morning.
This is why knowing your Hero and the conversation going on in their head right now is so important.
This is why knowing your Hero and the conversation going on in their head right now is so important.
Your business fails when the message you're delivering doesn't match the conversation happening in a person's head at that moment. It doesn't matter how well you craft the message.
It will always fall flat when it doesn't match up with that internal convo.
It will always fall flat when it doesn't match up with that internal convo.
But when you know that internal convo then you'll know what message to deliver. Even better, you'll know what offer to create.
Now, figuring this out isn't only for special people. It's for everyone because all you have to do is listen.
Now, figuring this out isn't only for special people. It's for everyone because all you have to do is listen.
People are online daily expressing the conversation in their minds. That's the beauty of the Internet, nobody can shut up about what is in their head.
Head to social media or go to any community. You'll see it all over. That's where you find the convos.
Head to social media or go to any community. You'll see it all over. That's where you find the convos.
So, if you want to start a business and make it work, figure out that one person who has that one thing that they continue to bring up in their own mind. That thing that they know if they could improve would push them further in life.
That's your business.
That's your business.
You'll notice that none of this has anything to do with tools, learning to code, building websites, or any of that.
That's not building a business. An empty store isn't a business, it's an empty store.
Figure out those people and their convos first. That's your business.
That's not building a business. An empty store isn't a business, it's an empty store.
Figure out those people and their convos first. That's your business.
Keep in mind that people only buy improvement. That's it. They literally do not buy anything else.
If you can't show them with the right messaging how you're going to improve their lives then you don't make money.
Right audience -> right message -> right offer -> right money
If you can't show them with the right messaging how you're going to improve their lives then you don't make money.
Right audience -> right message -> right offer -> right money
Where people get lost it's because they forget the basic equation that we started this thread with and get lost in the weeds with all of the tactics that can be used to increase each variable of the equation.
I get it, it's easy to do. But always take a step back and look again.
I get it, it's easy to do. But always take a step back and look again.
For so long I wanted to complicate business because it made me feel better (aka smartest asshole in the room) but when you see enough people making more money than you then you take a step back and see that they keep the game simple.
And that's how you win.
/fin
And that's how you win.
/fin
