How building in public led to Performative Speaking's acquisition by @beondeck.

-A thread-

In May I really started following @jackbutcher and @visualizevalue.

His philosophy is to build in public.

He puts his work out there, he puts his ideas out there, and he even puts the results out there.

I wanted to do the same thing.

In July I found @david_perell who believes that online writing is the greatest serendipity vehicle.

Part of his course in Write of Passage is to build a website and build a newsletter.

Then distribute your work on both.

I listened.

The very first article was about the philosophy of Performative Speaking and how I used it to defend a man on a murder case and let him go home to his family.

It resonated with people and they asked for more stories and information.

As part of WoP, I published 5 articles.

I also followed the model of build-in public to write what I called The Performative Speaking Manifesto.

This laid out the problem people face and how I intended to solve it.

The Performative Speaking cohort-based course was born.

I continued to tweet about my journey building my vision.

I learned from @mkobach as he built the social media following around @fast.

I'm not on that level, but I learned and implemented.

The talk between @mkobach and @david_perell about Twitter helped a ton.

In October the course went live.

I had videos made from inside the course and posted on Twitter.

Screenshots from Zoom sessions were posted on Twitter.

I continued to show my work to the world.

All of this started to gain traction.

People like @AlexAndBooks_ called me "The Speaking Guy" and the word started to get around.

@Bazzaruto was tagging me the same way.

My Twitter is filled with tweets on speaking and my course.

Build-in public as @thisiskp_ says.

I found other creators doing the same and found inspiration from people like @5harath and @jamierusso.

Social proof starting coming in and I have a wall from @shoutoutso_ with it on my website.

This led to a conversation with @eriktorenberg who said "You're the public speaking guy, right?".

That started conversations with On Deck.

I learned that people like Tom White and @nateforster_ spoke of my work inside of On Deck because they saw it in public.

And now because of building in public, I get the chance to build something incredible with @beondeck.

More information coming very soon but remember to put your work out there...

You never know who's watching and what opportunity may come your way.

DMs are open.