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Do Ads Work? An Inquiry.
In March 2017, @sapna reported that @chase was running ads across 400k sites when they were alerted they were running on hate speech. So they hand-picked 5k sites & deleted the other 395k.
They found NO change in performance.
https://www.nytimes.com/2017/03/29/business/chase-ads-youtube-fake-news-offensive-videos.html
In March 2017, @sapna reported that @chase was running ads across 400k sites when they were alerted they were running on hate speech. So they hand-picked 5k sites & deleted the other 395k.
They found NO change in performance.
https://www.nytimes.com/2017/03/29/business/chase-ads-youtube-fake-news-offensive-videos.html
Also in March 2017, @Google placed £250,000 worth of ads on an extremist preacher's YouTube channel. Brands include @ukgov, @LOrealParisUSA and @sainsburys.
All famously brands that extremists & terrorists love to hear from. https://www.theguardian.com/technology/2017/mar/17/extremists-ads-uk-brands-google-wagdi-ghoneim?CMP=twt_gu
All famously brands that extremists & terrorists love to hear from. https://www.theguardian.com/technology/2017/mar/17/extremists-ads-uk-brands-google-wagdi-ghoneim?CMP=twt_gu
In March 2018, @LaurenJohnson reported that P&G cut the shit. $200M of it. Their reach went 
by +10%. 
To this day, even they probably don't know what the fuck was going on in their ad spend. https://www.reuters.com/article/us-procter-gamble-advertising/pg-says-cut-digital-ad-spend-by-200-million-in-2017-idUSKCN1GD654
by +10%. To this day, even they probably don't know what the fuck was going on in their ad spend. https://www.reuters.com/article/us-procter-gamble-advertising/pg-says-cut-digital-ad-spend-by-200-million-in-2017-idUSKCN1GD654
In December 2018, @sajidjavid announced an inquiry that found that ads from well-known businesses & retailers were ending up on child abuse sites.
That's where we want our ads to be, right?
https://www.telegraph.co.uk/news/2018/12/19/one-ten-child-sex-abuse-websites-host-adverts-legitimate-brands/
That's where we want our ads to be, right?
https://www.telegraph.co.uk/news/2018/12/19/one-ten-child-sex-abuse-websites-host-adverts-legitimate-brands/
In June 2020, @catthekin and I personally audited @headphonesdotcom's Criteo ads. We found that 95% of it was junk.
That's right. Only 5% of these sites contributed to performance. (They designed the dashboard to make it really hard to tell.)
https://branded.substack.com/p/under-the-hood-of-a-criteo-ad-campaign
That's right. Only 5% of these sites contributed to performance. (They designed the dashboard to make it really hard to tell.)
https://branded.substack.com/p/under-the-hood-of-a-criteo-ad-campaign
