Music programs in full scale crisis. In this era of un-tact, entertainment companies have produced their own high-quality content. Music show ratings are between 0-2% and made money off of YouTube streams. Originally conceived by fansites, broadcasters are making use
Of the zoomed in / idol focused performance video. These direct cams have become a solid source of income for broadcasters. Since the agencies didn’t have the technology or skills to create this content they had no choice but to appear on music shows.
The problem is that broadcasters do not give the agencies or singers any rights to these videos nor do they share the revenue. The broadcasters would not allow the singers to repost these fancams or edits of the fancams on their own SNS.
There is no contract between the singer and the broadcasters and so the broadcasters have claimed the copyright for these music show appearances
In July, agencies via the Korea Music Content Association, the Korea Management Association and the Korea Entertainment Producers Association asked the FTC to enact a standard contract for use of videos feat singers and idols
Broadcasters would even license the use of the fancams to other platforms without permission of the singers and that could be in conflict either the singers’ interests. It may be that singers from large agencies won’t appear on music shows in the future if things continue.
However smaller agencies without the technical skills and infrastructure for creating their own music show quality performances cannot afford to confront the broadcasters. https://n.news.naver.com/article/005/0001397068
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