How I went from 0 - 40k followers in a year in a half.

A thread

๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡
1/ ๐‹๐ฎ๐œ๐ค

A drugged David Dobrik called, said I was on the vlog & he wanted to negotiate a promo live ๐Ÿ˜ฌ

I donโ€™t remember the convo, bc the thought 20m ppl listening made me have a panic attack.

Spent the next 12 hrs trying to figure out if we actually had the money.
2/ ๐‚๐ฅ๐จ๐ฎ๐ญ ๐‚๐ก๐š๐ฌ๐ข๐ง๐ 

We did 15 videos since then, &
I clout-chased everyone.

If David tweeted, I responded immediately.

I amassed a loyal following of 10k+ David Dobrik fans.

Which was cool, but as a 30 year old I was a bit out of my wheelhouse.
3/ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐’๐ก๐š๐ฆ๐ฆ๐ž๐ซ

With a following, I pivoted into influencer marketing content.

Which I actually knew about & that worked.

Problem was I was too pithy. It was either how great my marketing was or how stupid everyone elseโ€™s was.

Which is a toxic mindset.
4/ ๐๐จ๐ฐ?

Iโ€™ve seen the most growth (20k โ†’ 40k) actually trying to provide value.

โ€ข Story breakdown
โ€ข Rise of a creator

Bonus: I actually get to think critically & learn
5/ ๐Œ๐จ๐ซ๐š๐ฅ๐ž

Everyone talks about growth hacks, but for me it was mostly luck, and then clout-chasing

...until I realized I could actually say โ€œthingsโ€ and put myself out there.
You can follow @ianrborthwick.
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