A common mistake I see amongst brands is they often neglect the investment into building a consistent affiliate revenue channel for their stores.

Affiliate marketing costs (on avg) only 10% of what you gather in revenue, so if you make $100k, you'll likely pay out $10k.

Unlike Facebook/Google ads, affiliate rev all comes in at a fixed cost.

The only time you'd have it differently, at least in eCommerce, is with media partners where you pay them a fixed cost per conversion, and they either make a margin or take a hit to acquire those customers.

Having even 15% of your monthly revenue coming from affiliate marketing, where your "CPA" is 10% of your revenue, can really help to off-set more aggressive paid media channels, like Facebook or Google.

I.e., if your Facebook CPA is $60, your macro CPA could be closer to $35.

I'm going to write out how I set up a proper affiliate program in my email that goes out tomorrow. If you want to make sure you get it, sign up here: https://sharma.ck.page 

In the mean time, you'll get a 40 page deck on how I launch brands