Came across this BS today on instagram... https://twitter.com/ethical_butcher/status/1344940946505551872
"Sadly, simply swapping out beef and pork for nuts and avocado is worse for the environment than simply choosing to eat well raised animals."

False - there are no circumstances where 'well raised' beef contributes to less CO2 emissions than a meat free diet.
For many foods, especially beef, but also including chocolate, coffee and cheese, the transport costs are a tiny slice of the overall emissions.

If you care *at all* about eating sustainably, don't eat beef.
Honestly, is it really anything more than a bougie hello fresh competitor making up 'facts' about the environment to kick start an instagram trend?
👏 EAT 👏LESS 👏MEAT👏 especially beef. And it makes zero difference if you but it from an internet butcher or asda - it's still bad for the planet.
The basis of their claim seems to be not from science, but entirely from a TED talk in 2013.............

https://slate.com/human-interest/2013/04/allan-savorys-ted-talk-is-wrong-and-the-benefits-of-holistic-grazing-have-been-debunked.html
If they really care about restoring and regenerating land, wait till they find out how much you could restore if people reduced their meat (ESPECIALLY BEEF) consumption:
https://ourworldindata.org/agricultural-land-by-global-diets
You can follow @chrsphr.
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