When you're an underdog, you find innovative ways to get stuff done.

For solo-creators with $0 marketing budgets, start by building an audience-first product.

1. Build an audience
2. Create a product
3. Scale the solution

🧵👇 mini-thread
1/ @JanelSGM + http://NewsletterOS.com 

After spending a few months on Twitter, Janel discovered a thriving community of newsletter creators.

Janel started a newsletter about newsletters and discovered no comprehensive system to manage the day-to-day.

So she built NewsletterOS.
2/ @RobbieCrab + Performative Speaking

After taking courses like Build Once, Sell Twice and Write of Passage, Robbie created his own CBC: Performative Speaking.

He wrote blogs, did podcasts, and guest lectured to rally 40+ signups.

6 months later, PS was acquired by @beondeck.
3/ @AlexAndBooks_ + The Art of Reading

For Alex, 2020 was a big year

- Twitter: 800-16.8k
- Newsletter: 1.5k-4k
- Instagram: 21k-73k
- Tiktok: 0-4.4k
- Podcast: 0-33k DLs

After amassing a massive audience, Alex will drop a course: The Art of Reading. https://alexbooks.podia.com/the-art-of-reading
4/ @AmandaMGoetz and @house__of__wise

After taking Twitter seriously in 2020, Amanda blossomed into a champion for women; now everyone wants to cheer.

Her startup, House of Wise, is an audience-first product with a network of rockstar female affiliates. https://houseofwise.co/ 
You can follow @jamierusso.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

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