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Interesting chart ... Europe lagging because less Amazon?
( https://www.economist.com/business/2021/01/02/the-next-big-thing-in-retail-comes-with-chinese-characteristics)
( https://www.economist.com/business/2021/01/02/the-next-big-thing-in-retail-comes-with-chinese-characteristics)
The US ecommerce market is estimated to have reached $800B in 2020 (33% growth yoy) with Amazon at 40% share.
Of the $200B growth in US e-commerce in 2020
- $90B came from Amazon (39% growth yoy)
- $30B came from online grocery though presumably this excludes Instacart’s $35B
Of the $200B growth in US e-commerce in 2020
- $90B came from Amazon (39% growth yoy)
- $30B came from online grocery though presumably this excludes Instacart’s $35B
Amazon has reached mass-market penetratiom with Prime memberships at 120-130m.
Notably the growth in 2020 came primarily from low income households which accounted for 45% of the growth.
Notably the growth in 2020 came primarily from low income households which accounted for 45% of the growth.
The European ecommerce market is estimated at €717B in 2020 (only 12.5% growth yoy)
Amazon is reaching 30-35% market share in UK, DE but it is far weaker in the other EU markets, adding up to a total EU share of 14%, so nowhere near the mass-market penetration it has in the US
Amazon is reaching 30-35% market share in UK, DE but it is far weaker in the other EU markets, adding up to a total EU share of 14%, so nowhere near the mass-market penetration it has in the US
