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The Penny Hoarder, what started as a blog, was acquired for $102.5m -
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This is a story of a simple blog turning into a 8 figure business: a site I've followed for 6+ years
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This is a story of a simple blog turning into a 8 figure business: a site I've followed for 6+ years
The Penny Hoarder was started in 2010 by Kyle Taylor, a college dropout with 50K in student loan debt.
With an inconsistent day job, he was looking for a side hustle to supplement his income stream.
Within 2.5 years he was able to pay off his student loans.
With an inconsistent day job, he was looking for a side hustle to supplement his income stream.
Within 2.5 years he was able to pay off his student loans.
The Revenue:
2012 = $20k
2013 = $100k+
2015 = $7.5m+
2016 = $20m+
2017 = $37m
2020 = $50m
2012 = $20k
2013 = $100k+
2015 = $7.5m+
2016 = $20m+
2017 = $37m
2020 = $50m
Traffic:
June they were over 10m visitors a month. Caught in Google updates
Now monthly:
Traffic Now: 3.8m
Organic: 1.2m
Social: 955K
Direct: 1.17m
Email: 104K
Top organic keywords:
1. Penny Hoarder = 19,984
2. publix thanksgiving dinner = 3,801
3. free tv apps = 3,612
June they were over 10m visitors a month. Caught in Google updates
Now monthly:
Traffic Now: 3.8m
Organic: 1.2m
Social: 955K
Direct: 1.17m
Email: 104K
Top organic keywords:
1. Penny Hoarder = 19,984
2. publix thanksgiving dinner = 3,801
3. free tv apps = 3,612
Social Following:
Facebook: 6,755,960
Pinterest: 169K
Twitter: 203.1K
YouTube: 1,928,465 views
Instagram: 189k
Facebook: 6,755,960
Pinterest: 169K
Twitter: 203.1K
YouTube: 1,928,465 views
Instagram: 189k
In the beginning Kyle wrote all the content himself.
In 2011, he started to implement affiliate marketing (he was paid if a reader took an action on a offer, ex: signed up to driver for Uber).
In 2011, he started to implement affiliate marketing (he was paid if a reader took an action on a offer, ex: signed up to driver for Uber).
I believe around 2013 -14, The Penny Hoarder started outsourcing the majority of their content to Socialexis, a boutique full service content management company ran by Alexis Grant and then acquired them in 2015. https://alexisgrant.com/2015/07/05/content-marketing-company-acquired/
Also in 2013 - 15, while focusing on content, Kyle started learning Facebook ads to drive traffic to the site.
In 2015, he spent $3m on FB ads, driving traffic to articles that had affiliate offers.
This allowed him to scale traffic quickly and be profitable buying traffic.
In 2015, he spent $3m on FB ads, driving traffic to articles that had affiliate offers.
This allowed him to scale traffic quickly and be profitable buying traffic.
The site now has 5,297 pages.
That's a lot of content!
What they did well:
- Finding a lucrative niche
- Scaled Facebook ads for arbitrage
- While adding content for SEO
- Built a brand that millennials love
This 1 of many reasons why I love content sites.
That's a lot of content!
What they did well:
- Finding a lucrative niche
- Scaled Facebook ads for arbitrage
- While adding content for SEO
- Built a brand that millennials love
This 1 of many reasons why I love content sites.
What started out as a regular blog grew into a 9 figure payday.
With the internet, anything is possible!
If you enjoyed this thread, please share it.
I plan do to more threads like this throughout the year.
With the internet, anything is possible!
If you enjoyed this thread, please share it.
I plan do to more threads like this throughout the year.
