1/6
Short thread on relationship between rising infections/new variant, public behaviour, and policy announcements

tldr: Public behaviour really matters in mitigating infection spread; but it's not only behaviour that matters, since behaviour interacts with policy announcements
3/6
The sharp rise in infections we are currently seeing has occurred at the same time as reductions in public adherence to physical distancing, which are associated with government announcements implying relaxation was possible.

https://blogs.sussex.ac.uk/crowdsidentities/2020/12/27/mitigating-the-new-variant-sars-cov-2-virus-how-to-support-public-adherence-to-physical-distancing/
4/6
This recent (and sadly under-publicised) SPI-B/ SAGE document provides vital recommendations on, among other things, what the public can do to help prevent spread of the new variant

https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/948607/s0995-mitigations-to-reduce-transmission-of-the-new-variant.pdf
5/6
And this emergency statement from @IndependentSage summarises what the government needs to do today

https://www.independentsage.org/29th-december-2020-emergency-statement-and-call-for-immediate-national-lockdown/
6/6
Finally, given the interaction between government communications and public behaviour, these are some recommendations that touch upon both:

https://blogs.sussex.ac.uk/crowdsidentities/2020/12/27/mitigating-the-new-variant-sars-cov-2-virus-how-to-support-public-adherence-to-physical-distancing/
You can follow @ProfJohnDrury.
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