A lot of entrepreneurs fail because they are selfish.

"I'm passionate about x"

"I've always wanted to do y"

"I want to be my own boss"

"Its my dream to own a restaurant."

"I want to build wealth through real estate"

Its all about THEM and what THEY want.

The people who win look at the market unemotionally and look for ways they can serve others and add value.

They know it might not be fun or sexy or a passion of theirs.

They are passionate about BUILDING A BUSINESS.

What can I do that has the highest probability of success?

How can I carve out a piece fo the pie?

How can I compete against folks who make great money but aren't spectacular at running a business?

How can I minimize risk from a time AND money standpoint?

How can I make decisions with my head and not my heart?

The folks who win don't care what it is they're doing or what industry their business is in.

They are opportunists.

They are constantly shifting and moving and adjusting based on what they're learning.

They are good at selling, hiring, managing and leading others.

And guess what?

Any business, whether its exciting or sexy or not...

The owner is doing the same things:

Selling, leading, hiring, firing, managing, making decisions with 1/2 information.

True entrepreneurs understand this.

And they are selfless.