Hot Take: Twitter may be the most mismanaged - and therefore the most undervalued - tech company. Despite a good run in 2020 it's worth 5% of FB and about half of Snap. This doesn't jive with what I see every day - entire industry networks moving online via this platform

Throughout 2020 we've watched in amazement as communities like Fintwit, REtwit, VCtwit and many others became the go-to place to learn from the best, vet ideas, build relationships, and even do deals. This was already happening, but COVID accelerated it 100X.

Even Silicon Valley itself, which was always more an ethos than a place, has largely moved to twitter.

In short, Twitter has *unwittingly* come to dominate business networks, which are an incredibly valuable social category - and one where other social platforms don't compete!

But rather than doubling down on what's happening organically, twitter seems obsessed with being a me-too consumer social app. So we end up with stories (fleets) instead of improvements to search or threads or groups.

Clearly Twitter has many types of users and a near-infinite number of use cases. All I'm arguing here is maybe the best play isn't competing directly with Instagram & TikTok.

Twitter has always been a different animal, so maybe the best play is to double down on that.

Companies are a reflection of their CEO and in twitter's case the leader seems to be driven more by personal & political agenda than building the business.