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How to use the Psychology of your Customer to your Advantage in your Copywriting on your E-commerce Store//THREAD//
Donât use percentages, talk in terms of people
DONât say 95% of people
BUT instead 95/100 people
Itâs much more personable & easier for the customer to imagine, therefore provoking feelings & emotions
They can picture a room of 95 people, but not a room of 95% of people
DONât say 95% of people
BUT instead 95/100 people
Itâs much more personable & easier for the customer to imagine, therefore provoking feelings & emotions
They can picture a room of 95 people, but not a room of 95% of people
Use concrete claims, not generic claims
Instead of:
-our support team is quick
-we love our customers
Say:
-Weâll get you an answer in 24 hours -10,000 customers love our product
Puts across trust & reliability by showing you have confidence in your productâs capabilities
Instead of:
-our support team is quick
-we love our customers
Say:
-Weâll get you an answer in 24 hours -10,000 customers love our product
Puts across trust & reliability by showing you have confidence in your productâs capabilities
Transform Numeric Information into
Visuals
Our brains have trouble evaluating numeric information
Whatever youâre saying becomes much more ârealâ when you depict it to your customer
Instead of imagining it themselves, they can see it for themselves, right infront of them
Visuals
Our brains have trouble evaluating numeric information
Whatever youâre saying becomes much more ârealâ when you depict it to your customer
Instead of imagining it themselves, they can see it for themselves, right infront of them
If customers feel like youâre trying to persuade them, they develop psychological reactance (when the customer knows youâre trying to sell to them, so they react negatively against you)
Instead of reading your copy with an open mind, they resist your persuasion attempt
...
Instead of reading your copy with an open mind, they resist your persuasion attempt
...
One way to combat this is emphasising the customerâs freedom to choose:
- âItâs up to youâ
- âItâs your callâ
- âYou can decideâ
With more freedom, the reader develops a stronger genuine desire to complete your call to action, as they donât feel like theyâre being âsold toâ
- âItâs up to youâ
- âItâs your callâ
- âYou can decideâ
With more freedom, the reader develops a stronger genuine desire to complete your call to action, as they donât feel like theyâre being âsold toâ
Customers will often go off your product page & google for similar products / better prices
However by mentioning your competition in your copy, you prevent that search from happening
Readers feel like theyâve already done their homework, so theyâre more likely to buy from you
However by mentioning your competition in your copy, you prevent that search from happening
Readers feel like theyâve already done their homework, so theyâre more likely to buy from you
Weâre designed as humans to avoid pain
Constantly remind them of the pain point theyâre experiencing
If you want customers to appreciate your solution (your product), you need to remind them of the pain point
Keep poking the wound
Show that it hurts
Then reveal your solution
Constantly remind them of the pain point theyâre experiencing
If you want customers to appreciate your solution (your product), you need to remind them of the pain point
Keep poking the wound
Show that it hurts
Then reveal your solution
Referencing other people in your copy can be very persuasive
You can achieve a powerful effect by demonstrating a negative impact inflicted on other people
This is because a lot of people care more about otherâs wellbeing than their own
This provokes an emotion (the
)
You can achieve a powerful effect by demonstrating a negative impact inflicted on other people
This is because a lot of people care more about otherâs wellbeing than their own
This provokes an emotion (the
)
What is your prospects number one problem which YOU can solve?
Take that pain, and put it in the headline. You will instantly boost your conversions
Why?
Because you will finally have peopleâs interests piqued & they will be hooked, therefore will read the rest of your copy
Take that pain, and put it in the headline. You will instantly boost your conversions
Why?
Because you will finally have peopleâs interests piqued & they will be hooked, therefore will read the rest of your copy
Remember at school when you were taught to have short first sentences?
Eg âThe Sun was Electricâ
Why?
Short sentences get read fast
The message goes in, the eyes move onto the next sentence. Just like that
Once theyâve started reading, theyâre more likely to continue reading
Eg âThe Sun was Electricâ
Why?
Short sentences get read fast
The message goes in, the eyes move onto the next sentence. Just like that
Once theyâve started reading, theyâre more likely to continue reading
Use rhetorical questions
When you ask the customer a question and they nod their head, or inside they say âyes, thatâs meâ or âyes, I agreeâ
They have then taken a very small step towards your desired direction (them purchasing)
Youâre slowly but surely persuading them
When you ask the customer a question and they nod their head, or inside they say âyes, thatâs meâ or âyes, I agreeâ
They have then taken a very small step towards your desired direction (them purchasing)
Youâre slowly but surely persuading them
Use scarcity throughout
Limit your offer or limit the time the offer is available for
Nothing cranks up the intensity and Pressurizes an offer more
The customer will go from being interested, to feeling like they should really buy
This is due to FOMO (fear of missing out)
Limit your offer or limit the time the offer is available for
Nothing cranks up the intensity and Pressurizes an offer more
The customer will go from being interested, to feeling like they should really buy
This is due to FOMO (fear of missing out)
Customers are constantly looking for proof that the brand selling to them is credible & worth trusting
Credibility can be you explaining how youâve gone through their pain & solved it using the product
It could be showing your professional credentials (Experts recommendation s)
Credibility can be you explaining how youâve gone through their pain & solved it using the product
It could be showing your professional credentials (Experts recommendation s)
And remember, your aim should always be to provoke an emotion from your customer
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Tips gathered from several ebooks (the copywriterâs handbook is very good), loads of YT videos & the 
@NickKolenda
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https://twitter.com/ecomxavier/status/1339721846795755529
@NickKolenda đđ¨đŚđ đŚđ¨đŤđ đŚđđŤđ¤đđđ˘đ§đ đŠđŹđ˛đđĄđ¨đĽđ¨đ đ˛ đđ˘đŠđŹ
https://twitter.com/ecomxavier/status/1339721846795755529
