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A few things I've learned this year from building a small, profitable internet business from zero to $100k ARR in 8 months.
Ride the wave:
People often ask what we do for marketing, and I don't really have a good answer. You don't have to push your product as hard if you're building for a vocal community of passionate people within a growing market. They'll do most of your marketing for you.
People often ask what we do for marketing, and I don't really have a good answer. You don't have to push your product as hard if you're building for a vocal community of passionate people within a growing market. They'll do most of your marketing for you.
Scratch your own itch:
If you don't experience the problem you've set out to solve, you’ll have a slight disconnect between what your problem actually is, who’s experiencing it, and how to reach them. I’ll probably never do another user test in my life.
If you don't experience the problem you've set out to solve, you’ll have a slight disconnect between what your problem actually is, who’s experiencing it, and how to reach them. I’ll probably never do another user test in my life.
Get specific:
The web hosting space may be crowded, but the web hosting space for Notion is not. I used to think a niche would limit the total size of my business, but If we capture 1% of all Notion users, we'd be making at least $720k/month—far beyond what's enough for me.
The web hosting space may be crowded, but the web hosting space for Notion is not. I used to think a niche would limit the total size of my business, but If we capture 1% of all Notion users, we'd be making at least $720k/month—far beyond what's enough for me.
Use side projects as marketing:
Some of our record signup days came from one of my side projects. The only mention of it was a link to it in the footer of the page. Your side projects don't have to be clearly correlated in order to still correlate.
Some of our record signup days came from one of my side projects. The only mention of it was a link to it in the footer of the page. Your side projects don't have to be clearly correlated in order to still correlate.
Use design to your advantage:
Although utility should come first, good design can be a huge advantage. Don't underestimate the power of good fonts, colors, layout, imagery, and white space to provide clear value and reduce friction wherever you can.
Although utility should come first, good design can be a huge advantage. Don't underestimate the power of good fonts, colors, layout, imagery, and white space to provide clear value and reduce friction wherever you can.
Scale at your own pace:
Opportunities to scale are everywhere, whether it'd be hiring, taking outside investments, or spending on ads. Either of those would have added more to my todo list which I have no interest in. Don't be afraid to grow at the pace you're comfortable with.
Opportunities to scale are everywhere, whether it'd be hiring, taking outside investments, or spending on ads. Either of those would have added more to my todo list which I have no interest in. Don't be afraid to grow at the pace you're comfortable with.
If you don't know by now, the business I'm talking about is @super_. Couldn't be more excited for what's to come in 2021 
