

An UNKNOWN company quietly pulling the strings behind












Here is an EASY thread

Prosus $PRX.AS is the international internet division of Naspers, which is most notable for acquiring 46.5% of Tencent in 2001 for $ 32m
By 2018, its stake was valued at $ 175B
Naspers then cuts its stake to raise $ 10B
By 2018, its stake was valued at $ 175B


Prosus holds a stake in over 20 businesses across the WORLD, it namely owns:
· 31% of Tencent
· 28% of http://Mail.ru
· 21% of Delivery Hero
· 21% of Codecademy
· 15% of Udemy
· 31% of Tencent
· 28% of http://Mail.ru
· 21% of Delivery Hero
· 21% of Codecademy
· 15% of Udemy
This makes Prosus one of the Top 10 global consumer internet companies
And by far the largest in Europe, before Adyen, Zalando, Ocado, Delivery Hero and Just Eat

Great! So this is basically an investment company. What is the master plan?
Naspers made an early and extremely successful bet on Tencent back in 2001
Tencent is growing and hold a stake in many Chinese and international gaming, e-commerce and entertainment companies





“Prosus accounts for the Tencent stake as an “equity accounted investment” - a single line that added $3.41 billion euros to Prosus’ 2019 pretax profit.”
From https://www.reuters.com/article/us-prosus-ipo-factbox/factbox-prosus-tech-heavyweight-with-tencent-stake-to-list-in-amsterdam-idUKKCN1VV1TM
From https://www.reuters.com/article/us-prosus-ipo-factbox/factbox-prosus-tech-heavyweight-with-tencent-stake-to-list-in-amsterdam-idUKKCN1VV1TM
Yes! Prosus can count on solid free cash inflows from Tencent
But what is it investing into?
Classifieds
Food Delivery
Payments and Fintech
EdTech
Internet platforms
But what is it investing into?





And its investments are focussed on:
China
India
Russia
Brazil
Europe
In which it has a LEADING position





In which it has a LEADING position



As an illustration, here is a look at the Indian market:
Number of cashless transaction were multiplied by 8 over the 2014 - 2018 period
Internet users doubled over the same period
Internet costs decreased while data consumption was multiplied by 97



Great! So it is playing in GROWING markets
But how does it selects its champions?
Across its different sectors, it applies a Test - Invest - Scale methodology





How is Prosus picking sectors?
Prosus chases LARGE and growing total addressable markets
Classifieds market is valued at $ 30B by 2023
Payments and fintech market is valued at $ 1.4T by 2022
Food delivery market is valued at $ 331B by 2022
























Prosus invested $ 589m in portfolio and new businesses in H1 2021
Invested $ 52m in Remitly, the fund transfer app
Invested $ 158m in Movile, a Brazilin investment group with a stake in iFood
Invested $ 100m in LetGo / OfferUp and merged these 2 competitors





















Disclaimer - This is not investment advice in any form and investors are responsible for conducting their own research before investing.
Sources
✑ Investor presentation
✑ Company website
✑ Reuters
✑ Wall Street Journal
✑ TechCrunch
Sources
✑ Investor presentation
✑ Company website
✑ Reuters
✑ Wall Street Journal
✑ TechCrunch
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