A resource for news innovators to learn, plan & do.

Here’s an idea to steal and adapt: Create a daily focus on watchdog reporting — renewing your newsroom’s sense of purpose and growing your digital audience.

Use your archives and partnerships with cultural institutions to retell your community’s most fascinating stories through audio — engaging new audiences and opening doors to new sponsorship opportu...

Here’s an idea to steal and adapt: When you have strong ongoing coverage of an important news story or issue, present the updates in such a way that even the most casual reader can follow along.

Here’s an idea to steal and adapt: Facing a hit to advertising, The Day in New London, Conn., partnered with the Local Media Foundation to launch a crowdfunding campaign to support its COVID-19...

Here’s an idea to steal and adapt: As the COVID-19 pandemic hit advertising, The Keene Sentinel of New Hampshire used its email database to generate additional revenue through a “grocery giveaway”...

Here’s an idea to steal and adapt: Rethink how you’re delivering content. Scalawag is discovering new audiences and building new relationships through its virtual events.

Here’s an idea to steal and adapt: Through partnerships with groups outside of mainstream media, The Sacramento Bee attracted new readers, gained access to a diverse talent pool of journalists and...

Here’s an idea to steal and adapt: Newsday is driving digital subscriptions and engagement with targeted newsletters.

Here’s an idea to steal and adapt: As a local news organization, you can solicit drawings from children and publish a special section thanking essential employees who have kept your community going...

Here’s an idea to steal and adapt: The Indianapolis Star created a playbook that helps journalists build a business plan for multimedia projects, including how to engage target audiences, acquire...

Here’s an idea to steal and adapt: Since the onset of the COVID-19 pandemic in the United States, the KPCC-LAist newsroom has invited questions from its audience. Nearly 4,000 people have written in....

Here’s an idea to steal and adapt: Create a town hall-style event for local candidates running for office to engage with constituents often excluded from the election cycle. The town hall hosted by...

Here’s an idea to steal and adapt: Inspired by the Minneapolis Star-Tribune, the Detroit Free Press published its first community impact report to show its readers — and funders — how its journalism...

Here’s an idea to steal and adapt: WFAE kicked off a community podcast competition that sparked hundreds of new podcast ideas, revealed issues important to the community and empowered residents of...

Here’s an idea to steal and adapt: As a statewide public media TV network, University of North Carolina TV, or UNC-TV, is building a new and larger audience by producing digital content while staying...

Here’s an idea to steal and adapt: Use this guide to convince those in charge that you need to turn your homepage into a donation destination during your fundraising campaign.

Here’s an idea to steal and adapt: Ask the journalists in your newsroom to tell readers about the value of their work and be ambassadors for digital subscriptions on social media.

Here’s an idea to steal and adapt: You have great reporting and writing skills. Use them to get grants and other funding for your newsroom.

Here’s an idea to steal and adapt: The Democrat and Chronicle of Rochester, N.Y., is attracting new readers in the area’s nine most diverse ZIP codes by transforming its storytelling and moving its...

Here’s an idea to steal and adapt: Identify and serve an audience segment that has left your print edition, but is still invested in your community and active in city life. Help them find value in a...