A good product hook is imperative when building a consumer social product.

Hooks ensure people know how to talk about your product to their friends.

A hook can develop from one of 8 categories 👇
Constraint based hooks:

280 characters
Square photos
60 second looping videos
Disappearing photos
Real-time disappearing chats
UI/UX based hooks:

Swipe through profiles
Draw your way to love
Outcome based hooks:

The dating app designed to be deleted

(It's worth noting that it took years for us to land on this hook at Hinge. We were originally the ‘Friends of friends app’, then ‘The relationship app’, before finally settling on the above)
Demographic based hooks:

Women talk first
For educated professionals
For people over 50
Interest based hooks:

Instant messaging for gamers
Social network for designers
Social network for the kink community
For people working in the creative industries
Geography based hooks:

Find people you crossed paths with
Be led to places you’ll love
Monetization based hooks:

Buy me a coffee
Patrons support your creative work
Bring creative projects to life
Make your influence pay
Ownership based hooks:

Open source decentralized social network

What else am I missing?
You can follow @lucymort_.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:
Those who think consciousness raising & movement building are disconnected, or even a distraction from electoral politics have not paid attention to the history of social change.In this thread, we
Read more
The 2020s will be known as the Remote Work decadeA few predictions of what is likely to emerge[ a thread ] Third Space: Office and Working from Home will
Read more
1/29: Have you ever had a concept explained to you that helps frame complex issues you’ve been wrestling with and opens your eyes to new possibilities? A concept that I
Read more
By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.