Congrats on making Yelp Elite in 2020! What’s that? You didn’t make the most of this awful year to post more reviews and snapshots on Yelp, boosting your community profile to make you a no-brainer for the Yelp Elite Squad Council's consideration? (1/9)
You could’ve earned your way into the ranks of those brunching at swanky new establishments for free at a Yelp Elite event. There was never a better time to be an influencer when the rest of world was hunkering down. (2/9)
If you weren’t moving fast in 2020 when the world was going in slow motion you blew a golden opportunity to stand out. I get it. You were worried about your health and the wellbeing of your family. You were fretting about your financial present and your financial future. (3/9)
There were social wars and political battles to win. I’m with you, and I trust by now you know I wasn’t being serious about the whole Yelp Elite thing. Yelp is an iffy operator. Making it to the swag-collecting top of that platform is nonsense right now. (4/9)
However, for most of us this was a lost opportunity to get better, smarter, and kinder. If you were standing hungry in a food line, things will get better. If you were fighting for social change and a level playing field, keep fighting. (5/9)
If you lost someone you love this year, and couldn’t be with them in their final moments, weeks, or months because of – well, COVID – my shoulder is there for you. However, if you spent 2020 binge watching the same movies and shows you’ve seen countless times you blew it. (6/9)
If you’re hunting down a PS5 with your latest $600 stimulus check you failed. This was a time to improve yourself. This was a time to learn a skill that will make you more valuable in the future. This was a time to start new family traditions. (7/9)
This was a time to forgive. This was a time to apologize.

Did you study your adversary, not for the flaws but for what make that person better? Did you take the time to learn as much as you teach? Listen as much as you preach? (8/9)
If you were fortunate enough to have idle time when the weight of the world wasn’t weighing you down and demons weren’t swirling around your head did you squander that time?

Don’t blow it next year. Congrats on making You Elite in 2021! (9/9)
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