Top 5 Marketing Threads of 2020:

1) How Masterclass thrives on SEO
2) Stripe’s brilliant content strategy
3) Shopify’s growth engine revealed
4) Adobe’s unshakable brand moat
5) Snowflake’s PPC to IPO strategy

Bookmark them all 👇
The content marketing & SEO masterclass being put on by @MasterClass in front of your eyes: https://twitter.com/thecoolestcool/status/1265382628724740098
The underrated content excellence happening at @stripe and how content thrives in their growth engine: https://twitter.com/thecoolestcool/status/1270097536678838274
Deconstructing how @shopify has grown to become one of the most important players in ecommerce on the back of smart content: https://twitter.com/thecoolestcool/status/1282745502061264896
Adobe is one of my favorite SaaS / Cloud growth stories. The brand is under attack by incumbents but it’s holding strong due to community: https://twitter.com/thecoolestcool/status/1273324673149870080
How @SnowflakeDB went from PPC to IPO on the back of smart advertising and niche distribution. https://twitter.com/thecoolestcool/status/1306251421210349570
Your likes & retweets led to more than 400k views on these threads so thank you so much for all the love.

What can you expect in 2021?

More threads and more in depth analysis to go with them.

Just like the essay about Canvas’ backlink empire: https://foundationinc.co/lab/canva-seo 
SEO Case Study: How Canva Used Outreach & Content To Grow

In this SEO case study, we highlight how Canva used SEO, backlink outreach & content marketing to grow their business to a $6B valuation.

https://foundationinc.co/lab/canva-seo
Want an exclusive first look at these essays before they go live?

Get on the @FoundationIncCo mailing list to get the research and analysis before your competitors: https://content.foundationinc.co/insights 
B2B Marketing Insights Delivered | Foundation

Subscribe today to get the latest insights, research & strategies in B2B content marketing, SaaS and tech delivered to your doorstep.

https://content.foundationinc.co/insights
You can follow @TheCoolestCool.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:
Those who think consciousness raising & movement building are disconnected, or even a distraction from electoral politics have not paid attention to the history of social change.In this thread, we
Read more
The 2020s will be known as the Remote Work decadeA few predictions of what is likely to emerge[ a thread ] Third Space: Office and Working from Home will
Read more
1/29: Have you ever had a concept explained to you that helps frame complex issues you’ve been wrestling with and opens your eyes to new possibilities? A concept that I
Read more
By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.