Read on Twitter
It took some #MarketingTwitter superheroes making noise & calling this out for it to be changed.
But think of the two narratives:
1. "The CMO Most Likely To Jump Ship in 2020"
vs
2. "The Most In-Demand CMO of 2020"
I'll add my thoughts below.
https://twitter.com/rachelmercer/status/1344298566454554625
But think of the two narratives:
1. "The CMO Most Likely To Jump Ship in 2020"
vs
2. "The Most In-Demand CMO of 2020"
I'll add my thoughts below.
https://twitter.com/rachelmercer/status/1344298566454554625
I know it's been 10 hours ago since and I haven't been on the Twitter-webs much today...
But this is just an unconscious bias example of how the narrative is different for women, especially black women.
Someone: oh here he goes talking about race and gender...
Yep so hold on.
But this is just an unconscious bias example of how the narrative is different for women, especially black women.
Someone: oh here he goes talking about race and gender...
Yep so hold on.
The narrative is always flipped to be "he's a real businessman, he doesn't settle, it's so admirable he built that company up and went on to the next big thing."
With a woman...
"She's having trouble keeping a job, she got tired of fighting the invisible ceiling..."
Stop it.
With a woman...
"She's having trouble keeping a job, she got tired of fighting the invisible ceiling..."
Stop it.
Think I'm just stretching stuff?
Well if you never entered in a room already knowing you'd have to be three times as good, jump through hoops (on fire), and even being perfect and owning the room, they'd try to find something to say you barley made it by...
You have privilege.
Well if you never entered in a room already knowing you'd have to be three times as good, jump through hoops (on fire), and even being perfect and owning the room, they'd try to find something to say you barley made it by...
You have privilege.
Again I'm not knocking it.
It must be nice.
We have to add enhancers saying well that's good for a black businessman, a black CMO, or a woman CMO, let alone a black woman CMO, or anything else.
Now trust we embrace and celebrate ours, but see us as equal not second fiddle.
It must be nice.
We have to add enhancers saying well that's good for a black businessman, a black CMO, or a woman CMO, let alone a black woman CMO, or anything else.
Now trust we embrace and celebrate ours, but see us as equal not second fiddle.
I'm thankful they changed the headline and immediately the narrative is a dramatic upswing.
But we don't want rewrites.
We want it right the first time.
Don't know how to write the story the right way?
I'm sure there are plenty of successful BIPOC women who can help.
But we don't want rewrites.
We want it right the first time.
Don't know how to write the story the right way?
I'm sure there are plenty of successful BIPOC women who can help.
And another thing...
Just because 2021 is on the horizon, doesn't change we need reform and change for BIPOC & underrepresented communities in the workplace, in the boardrooms, and so forth.
It wasn't a summer fling or a trend.
Convos and action still need to happen.
Just because 2021 is on the horizon, doesn't change we need reform and change for BIPOC & underrepresented communities in the workplace, in the boardrooms, and so forth.
It wasn't a summer fling or a trend.
Convos and action still need to happen.
The sad thing is some people will read this and think of this as cancel culture, or always making it about race.
It's only "always about race" when you don't have to encounter obstacles, challenges, biases, and struggles because of it.
For us who are BIPOC, it is our life.
It's only "always about race" when you don't have to encounter obstacles, challenges, biases, and struggles because of it.
For us who are BIPOC, it is our life.
Thanks to @rachelmercer and @ThatChristinaG for pushing that out and I know I was late to seeing it but glad it was changed!
Nevertheless, almost served no weight or purpose for being publish as it originally did in the first place smh.
Nevertheless, almost served no weight or purpose for being publish as it originally did in the first place smh.
