I love Rite I, or the 28, or the 1662 so much. I really do. And I think they can be useful for attracting people. But I’d be vary wary of using the Daily Mail piece as evidence that *all you need* to grow a church is to switch from contemporary liturgy to a traditional form.

The article itself offers so little information that it’s very hard not to assume a post hoc ergo propter hoc type situation. And it’s argumentatively identical to “all we need to do to get the youphs is to change our liturgy to be contemporary in x, y, or z way.”