Read on Twitter
I design and do paid audits for thousands of landing pages each year.
Here are some of the mistakes and things I see that could be improved across landing pages for ecom, DTC and SaaS brands.
Here are some of the mistakes and things I see that could be improved across landing pages for ecom, DTC and SaaS brands.
Social Proof Is MIA Add a section for customer reviews when you get them. This helps build social proof and makes it easier for people to trust your brand. BUT also put them higher up on your landing page....not everyone scrolls to the bottom of your page.
No Outbound Links 
You shouldn't link out is not true. You need provide all the information someone needs to convert and all that information may not fit on the page.
Add links to your shipping and return/refund policy is a good thing. Don't make me hunt for it.
Pages Start Out High ConvertingThis is more client focused but it needs to be said. Few landing page start out high converting. It's a process and a journey to get there. Even if you follow all the best practises or just flat out copy your competitors
Awful Layout and Design Lots of brands copy their competitors, which is bad for a host of reasons. Even worse is thinking your ugly landing page is beautiful.
Ask you mom & dad
, if they can't use it or understand what you sell. It is way to complicated
Video Didn't Kill The Landing Page 
ASOS and other leading fashion brands are doing little fashion videos for their product pages.
Something you could film on an iPhone or latest Android and add to your site. Video can help you and is worth testing.
Up Selling Is Not Dirty 
Add a section at the bottom of product pages to show your most viewed/bought items from the site. This can help increase your average order value.
Can I Read It? 
This is similar to design but worth a call out. Don't make your text to small and don't pick a font that is hard to read.
The right front & size for text with a solid background can make a meh LP an amazing LP. Get the basics right.
Don't Ignore The Product DescriptionProduct description are bringing sexy back. We can debate if it helps with SEO and ranking in organic search or not. However, I think this is where your brand voice/personality can shine. Don't let product descriptions be an afterthought.
