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Simple framework for presenting WIP to execs & others that’s been working:
Start w/ problem framed as a story w/ real customer example
Exec summary of research to build trust
1 pg summary of solution
Step by step visual walkthrough of entire solution workflow for same customer
Start w/ problem framed as a story w/ real customer example
Exec summary of research to build trust
1 pg summary of solution
Step by step visual walkthrough of entire solution workflow for same customer
Problem framing gives team a way to say, “oh yeah we’re solving for Maggie’s inability to do X” which they’ll then remember every time it comes up afterwards w/ customers & prospects.
Research summary reminds/shows your story is credible & matters for the biz.
Research summary reminds/shows your story is credible & matters for the biz.
Solution summary: classic use of Minto 
here, don’t bury the lede just say what the proposal is & how it explicitly solves the problem you’ve laid out
Note: this is of course after you’ve done discovery. If this isn’t research based it’ll show & you’ll look silly when u get Qs
here, don’t bury the lede just say what the proposal is & how it explicitly solves the problem you’ve laid outNote: this is of course after you’ve done discovery. If this isn’t research based it’ll show & you’ll look silly when u get Qs
Workflow walkthrough: shows end to end how it could all work for that same user. Will show how this solves the stated prob, combats lack of continuity btwn product teams bc it’s workflow based, plus gives context so reviewers can give way better feedback.
Bonus: you can use the same artifact, updated as you move from concept to production designs, for internal kickoffs, enablement/training, etc.
