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Why you should create your own SWIPE file (create what?)
& How it will make your copywriting 10X easier
// THREAD //
& How it will make your copywriting 10X easier
// THREAD //
Swipe file is essentially a folder you fill up with other people’s ads that caught your attention
How it works:
- Take a screenshot
- Put it into your swipe file
- Go back to it when you need
How it works:
- Take a screenshot
- Put it into your swipe file
- Go back to it when you need
Every good marketer / copywriter I know has his own swipe file
Here’s why:
- It helps you become a pro way quicker
- It guarantees you never run out of ideas for your ads
- It helps you stay up to date with all the latest marketing trends
Here’s why:
- It helps you become a pro way quicker
- It guarantees you never run out of ideas for your ads
- It helps you stay up to date with all the latest marketing trends
Want to go a step further?
Don’t just put stuff into your swipe file
Revisit it regularly (e.g. every week) & take notes on each ad
Here’s an example of how I briefly analyzed Ben Settle’s newsletter email:
(pardon my scrawling)
Don’t just put stuff into your swipe fileRevisit it regularly (e.g. every week) & take notes on each adHere’s an example of how I briefly analyzed Ben Settle’s newsletter email:
(pardon my scrawling)
You can dissect every ad / copy pieces the same way:
1) Google ads
2) Landing pages
3) Old newspaper ads
4) Gumroad course pages
5) Twitter bios & pinned tweets
Whatever it is - You name it
1) Google ads
2) Landing pages
3) Old newspaper ads
4) Gumroad course pages
5) Twitter bios & pinned tweets
Whatever it is - You name it
Get into the habit of screenshotting / downloading every ad that made you “WOW”
Here’s a glimpse of some of my swipe folders:
Here’s a glimpse of some of my swipe folders:
You can also find swipe files online
Usually, they come with already highlighted key points & takeaways:
http://swiped.co
http://swipefile.com
http://swipefolder.com
Usually, they come with already highlighted key points & takeaways:
http://swiped.co
http://swipefile.com
http://swipefolder.com
How about YOU?
Do you have your own swipe file?
& Are you going through it to take notes?
@Golibe6
@mkhundmiri
@OneJKMolina
@showupdoyou
@fromclicktosale
@LoftedLearning
@WilliamCantLose
@itsAndrewPiedad
Do you have your own swipe file?
& Are you going through it to take notes?
@Golibe6
@mkhundmiri
@OneJKMolina
@showupdoyou
@fromclicktosale
@LoftedLearning
@WilliamCantLose
@itsAndrewPiedad
