The greatest gift you can give a prospective candidate is a list of all of the reasons they may fail at your company.

Too often we focus on "the sell" but we forget that hiring is a long-term affair.

Here are a few tactical suggestions to make this work:
2/ Measure metrics that matter:

Rather than counting it as a "win" when we make an offer, let's start counting only highly satisfied employees 90 days in as wins.

The hiring process should not end when you send an offer letter. It ends when you have successfully onboarded.
4/ A few of my favorite quotes:

"Apathy in anything you do, personal or professional, is a cancer."

"Absolutely no ad hominem attacks – separate the issue from the person – this is real life, not Twitter."

No one will ever join our company and feel tricked on those two things.
5/ A reminder, values & principles only matter if they are challenged and emerge victorious. I'm willing to do almost anything to avoid apathy in my life — so it's an ANTENNA value. https://twitter.com/rameeztase/status/1341766129321205761?s=20
6/ It may seem insane to tell an incredible candidate all the reasons why they may hate it here

Long-term, you'll end up with a group of incredible humans who truly belong in that culture.
You can follow @rameeztase.
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