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The more I look at the DC cinematic universe, the more I'm convinced that their core problem is one of faith in their own IP.
When Kevin Feige set out to make the first Iron Man movie, he very clearly wanted to make the *most* Iron Man movie possible. He succeeded brilliantly.
When Kevin Feige set out to make the first Iron Man movie, he very clearly wanted to make the *most* Iron Man movie possible. He succeeded brilliantly.
Whereas DC keeps trying to make movies that are NOT their core IP. They're "Superman, but grim" or "Batman, but even edgier" or, or...
The only one I can think of that just doubled down on being ITSELF was Shazam and huh...go figure. That one worked.
The only one I can think of that just doubled down on being ITSELF was Shazam and huh...go figure. That one worked.
Wonder Woman's been trying. I'll give it some credit for that, but is hamstrung by a number of issues I'm not going to get into right now. Point is that Thor didn't try to be 'Thor, but make it grimdark' -- Thor just tried to be super duper 'Thor' like.
Marvel's faith in its own IP, and moreso, faith that its own IP is *what its fans want* has served it really well, to the tune of a truly astonishing amount of box-office revenue. Whereas DC keeps fishing around for the 'fresh take' they hope will resonate and turn into $$$.
There are, of course, larger issues and nuance at play here. I'm sure the idea of a gradual build-up of movies to eventually reach the Avengers would have been a ridiculous notion if Ironman hadn't been such a smash success.
But DC's clearly been trying to copy a blueprint they don't understand, and do so in a way that demonstrates very clearly that they don't think their audience will like these characters as originally created. Which is such an odd take.
