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Some interesting thoughts about the genius marketing going on by @CelsiusNetwork . Other companies should take notes. Time for an eggplant ( paraphrasing @APompliano ).
1. The fact that they refuse to do any kind of direct pay per click/social media advertising is in itself a form of advertising. It shows confidence, and that the company doesn't need any cheap PPC clicks from ''passing by'' customers.
2. Alex's AMAs & the company's general rhetoric has fanaticized hundreds of members who will support the company all day / spam twitter with memes / leave online reviews and so on for the two reasons listed below.
- The rhetoric has been shifted from ''how to make money using crypto'' to '' how to retire and escape the unfair pitfalls of the banks while doing so'' which is something that appeals to the very ideology of millions of people.
- The users of the platform are being adapted to the approachable & communicative face that the company is showing, by being communicative themselves. Live video chats, discussions, multiple telegram groups, $cel giveaways etc have united the community.
3. The strong tokenomics & the fact that $cel is, as of now, pretty tricky to be bought by ''amateurs'' ( supported by few exchanges etc ) are making it a precious and luxury token for most. People don't wan't to sell, because the process itself of selling/rebuying can be a pain
As a result, we can view the fact that $cel is not listed in any huge exchanges a part of a very delicate marketing which makes the token even more scarce.
( see this part as an amateur, and not as an experienced crypto professional that you might be ).
( see this part as an amateur, and not as an experienced crypto professional that you might be ).
4. Last, but most important. The transparency that the company is showing is something that is missing from the crypto space as a whole. The honest & professional way of communication, the fact that we know each and every single source of income/statistic about the company->
the fact that we know that the CEO holds millions of his own tokens right next to our tokens etc, the 80/20 rule, are all parts of a genius and well-thought marketing plan perfectly executed in order to appeal to people who have been manipulated, humiliated ->
and heartbroken in the past by banks/other crypto projects etc. It appeals to people who ,while everything is falling apart, need to believe in something bigger than themselves.
My thoughts should be alarming for all companies , especially in the newly created space. We don't need thousands of dollars in competition, we don't need complex products, we don't need to see your ad everywhere we go online.
We need transparency, honesty, communication, knowing that your funds are next to ours.
We need to make it personal. Because it is.
The chain will set us free.
Send it.
We need to make it personal. Because it is.
The chain will set us free.
Send it.
