“Lessons I’ve learned after 10 years and $10 million in sales” — @jamesclift

👇👇👇
1/ Bet on yourself, but make sure it’s actually a bet

To truly bet on yourself, everything you do should accelerate any of the following:

• learning new skills
• meeting great people
• making money on your own time
• experiencing the world through a different lens
2/ Build your tribe

You need 5 friends with similar ambitions.

You want people that you can call when:

• Your world is falling apart.
• You want to quit.
• You hate your co-founders.
• You’re questioning everything.
• You’ve made the money, but don’t feel good about it.
3/ Just launch something

I know many people who are much more talented than I'm.

They’ve got better ideas, more technical skills, and are just plain smarter.

What they don’t have is that forcing function that compels me to launch stuff.

The shamelessness.
4/ It takes 3 years for anything to work

Every successful company I’ve seen has taken at least 3 years to get some hint of product market fit.

Every successful company I’ve seen has taken at least 3 years to get some hint of product-market fit, the founder’s 8th attempt...
5/ Check your ambitions

My original goal was to “build a business making 10k a month.”

I got there and enjoyed it.

But I stopped growing, learning.

What would have been a better focus is building an exceptional product, an amazing team, continuing to grow as a leader.
6/ You will want to quit

Things that help you not to quit:

• Do the most important thing from your to-do list. Ignore the rest.
• Manage your psychology.
• Have grounding forces in your life (sports, family…).
• Try not to build your whole identity around your company.
7/ You might surprise yourself

Success is a result of talent, hard work, and luck.

If you’re smart, want to work hard, and care about building a business one day — the best place to put that energy is into creating something new.

You can’t get lucky if you’re not in the game.
You can follow @IndieHackers.
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