Read on Twitter
Best tweets from Marketing Twitter in 2020
[MEGA THREAD]
[MEGA THREAD]
Don’t choose a job, choose a boss.
Bosses that support your growth and future are invaluable.
- @AmandaMGoetz
Bosses that support your growth and future are invaluable.
- @AmandaMGoetz
Modern marketing opportunity:
Own an emoji.
Put it in your newsletter. Put it in your bio. Encourage team members to use it. Incorporate it into your website copy. Use it in posts. Use it often.
Eventually people will think of you every time they see it.
- @TheCoolestCool
Own an emoji.
Put it in your newsletter. Put it in your bio. Encourage team members to use it. Incorporate it into your website copy. Use it in posts. Use it often.
Eventually people will think of you every time they see it.
- @TheCoolestCool
The best marketers aren’t the ones who know the most about some tool or tactic.
They know the most about people.
- @KateBour
They know the most about people.
- @KateBour
People don't have short attention spans:
• They binge 14 hour shows.
They have short *consideration spans:* they must be hooked quickly.
Point: Don't fear making great, in-depth content. But, ensure your first minute is incredible.
- @Julian
• They binge 14 hour shows.
They have short *consideration spans:* they must be hooked quickly.
Point: Don't fear making great, in-depth content. But, ensure your first minute is incredible.
- @Julian
The internet is a big place. There is room for all of us.
See a great piece of content? Share it.
Amplifying others doesn't dim your light.
- @ThatChristinaG
See a great piece of content? Share it.
Amplifying others doesn't dim your light.
- @ThatChristinaG
into
Most important content marketing trends for 2021:
-Newsletters make a huge comeback
-"Be the source" content
-Scaling content production
-Video continues to surge
-Content repurposing
-Strategic email outreach
-LinkedIn content promotion
- @Backlinko
-Newsletters make a huge comeback
-"Be the source" content
-Scaling content production
-Video continues to surge
-Content repurposing
-Strategic email outreach
-LinkedIn content promotion
- @Backlinko
The fastest way to get free marketing for your business is to share your strategy and tell people what you’re working on.
- @david_perell
- @david_perell
Clear writing is concise writing.
• In order to → To
• In spite of → Despite
• A number of → Some
• In the event that → If
• The majority of → Most
• Has the opportunity to → Can
• Despite the fact that → Although
- @GoodMarketingHQ
• In order to → To
• In spite of → Despite
• A number of → Some
• In the event that → If
• The majority of → Most
• Has the opportunity to → Can
• Despite the fact that → Although
- @GoodMarketingHQ
i want us all to challenge ourselves to have conversations with people without mentioning our jobs or asking them about their jobs.
being employed is not a personality trait.
- @jaydeipowell
being employed is not a personality trait.
- @jaydeipowell
@tobydoyhowell Twitter strategy thread https://twitter.com/tobydoyhowell/status/1272674455681024000?s=20
As a marketing professional, it is your job to listen, interpret, communicate, and advocate for your audience.
- @pattimmons_
- @pattimmons_
Unpopular opinion from a media buyer:
90% of paid social success comes from having a great brand + great creatives that are designed for the platform (looks native to IG, Snap, etc.)
10% of the equation is the actual targeting and optimizations.
- @social_savannah
90% of paid social success comes from having a great brand + great creatives that are designed for the platform (looks native to IG, Snap, etc.)
10% of the equation is the actual targeting and optimizations.
- @social_savannah
Your emails should:
-Have a killer subject line
-Have a killer preview text
-Have a clear CTA
-Be written in active voice
-Solve a problem
-Be sent at the right time (8AM, 10AM, 5PM)
-Get to the point
-Have a sense of urgency
-Be sent to engaged subs only
- @ecomchasedimond
-Have a killer subject line
-Have a killer preview text
-Have a clear CTA
-Be written in active voice
-Solve a problem
-Be sent at the right time (8AM, 10AM, 5PM)
-Get to the point
-Have a sense of urgency
-Be sent to engaged subs only
- @ecomchasedimond
Influencer strategy...
What Matters:
- Picking the right talent
- Creative freedom
- Clear call-to-action
- Quick approvals
- On-time payment
What Doesn’t Matter:
- Your 3-page creative brief
- Hitting every brand message
- Your brand #hashtag
- @ianrborthwick
What Matters:- Picking the right talent
- Creative freedom
- Clear call-to-action
- Quick approvals
- On-time payment
What Doesn’t Matter:- Your 3-page creative brief
- Hitting every brand message
- Your brand #hashtag
- @ianrborthwick
#1 marketing tip of 2019, 2020, and beyond: Stop marketing. Start helping.
Community first. Always. People first. Always.
I promise it works
- @kdlafrance
Community first. Always. People first. Always.
I promise it works
- @kdlafrance
Most product-focused CEOs think that if you build it, they will come 
In reality, if a tree falls in a forest and there's nobody around to hear it....nobody hears it
Marketing matters.
- @awilkinson
In reality, if a tree falls in a forest and there's nobody around to hear it....nobody hears it
Marketing matters.
- @awilkinson
The only sticky note on my computer for the first 3 years of building my startup:
Benefits over features
This is important in every aspect of business from VC pitching to marketing copy. If you can remember this, it'll change how you communicate your brand - @myfriendjanine
Benefits over featuresThis is important in every aspect of business from VC pitching to marketing copy. If you can remember this, it'll change how you communicate your brand - @myfriendjanine
say it with me
not every marketing activity needs to have a direct impact on revenue
- @JasonRBradwell
not every marketing activity needs to have a direct impact on revenue
- @JasonRBradwell
Social media manager: “I’m sorry but this will not translate well on social”
Non-social individuals: “lets go ahead and post to fb, tw, ig, reels, tiktok, pinterest + all the up and coming social platforms.”
- @chvrlesjr
Non-social individuals: “lets go ahead and post to fb, tw, ig, reels, tiktok, pinterest + all the up and coming social platforms.”
- @chvrlesjr
