One of the main arguments of Armenians during the NK conflict is problematic and needs to be debunked: "They (
) care about the land, we care about the people", also known as "For them it's a territorial issue, for us is an existential threat". This premise is wrong.

It invisibilizes the main reason for which the war had a strong support by the Azeri society, which is the displaced people from those lands. The suffering of those people, which every Azerbaijani person has met, is what brought a sense of justice to the war
and to the liberation of the occupied regions. The situation in former NKAO is different, but simplifying the problem as "Land vs People" hides some moral superiority from the Armenian side, which is misleading. Even if the stretch means that by caring for the people they HAD
to have a buffer zone, this is even more problematic as it proposes that their people (Artsakhis) are more important than all the Azeris that lived with and around them.
I was actually surprised to hear @Elmoyan15 use this argument yesterday in the debate, I hope more people can reflect that it hides a moral superiority and dehumanization of Azerbaijanis.
Weeding out the discourse is necessary for narratives to find common ground and resolution. Of course this also applies to some Azerbaijani arguments, but that's another thread (which I've already made, before I get attacked by nationalist whataboutist Armenians).
I said argument but "motto" or slogan would've been a better word.