Toyota answers the question "what would a car that you don't actually own look like"? Intriguingly, this is a use case that Toyota seems to think is a good fit for battery electric drivetrains. https://twitter.com/Jalopnik/status/1343601992531243009
If you remember the heyday of Car2Go, you might remember a time when Americans started to learn that a car they would never own (Smart ForTwo) might be perfect as something to pick up on-demand. For Car2Go that was a fluke that didn't last... Toyota seems to be going for it.
I've long believed that the failure of on-demand car sharing was due to a lack of products designed specifically for the application. Car2Go's decline from the Smart years to the CLA/GLA years seems to prove it. Now we may get a more definitive test of the hypothesis.