$85k+ While You Look at Puppies?

Yup, anyone can do it.

Yet another amazing website flipping opportunity

A Thread

Today we are going to look at a website that should is currently listed at $6k, but I would assume it will go for closer to $7500.

At this price, its fair, and a decent buy and hold.

But there are some MAJOR opportunities with it, quick easy wins that will increase its value pretty quickly.

Its a dog website, about a breed called "Yorkies", you can check it out here: https://flippa.com/10739129-advertising-home-and-garden?buy_sell=nanoflips

Let's look at several reasons that this site might be a decent buy, that could be perfect for flipping and or holding:

It has had stable traffic over the last 12+ months
It has a niche focus - pets!
Its getting most of its traffic from Google search
It has a DA of 28

Traffic is coming from tier one countries (mostly US)
The niche is evergreen (not seasonal)
Great opportunity to monetize better
Great opportunity to grow traffic
Non monetized email list

Now, let's take a look at the things we don't like about it:

It's in a very specific niche, that becomes easier to write about if you love it
Its traffic is mostly coming from one source
Its small, so not MASSIVE amount of potential gain

There are several things we can do here to make it more valuable. Let's take a look:

We are going to try and take this site to a new ad network! So luckily this site is doing over 10k uniques a month. Thats going to open up the doors to premium networks a bit!

So that means we are going to make that switch, and hope to see an immediate 50% increase in revenue from the display ads on our site.

Should bump that average up to $336 monthly. Boom!

Do some on page SEO and a bit of link building!

Not sure of the total return on this, but i have the SEMRush report and what's clear is that the low hanging fruit are BUYER keywords like "how much are yorkies."

We are ranking well, and going to assume some TINY growth here over the next 12 months. Maybe 2% month over month.

Most importantly, the keyword research has show us we can directly sell ad space to Yorkie Breeders!

Create lead magnet and newsletter! 15k UNIQUES A MONTH.

You guys, lets just just assume you can grab a small portion of that, 2.5%.

We are looking at 375 new subs a month...or a very solid 4,500 at the end of the year (if we dont grow).

This will become super useful for selling sponsored blasts AND an ecom shop. WE ALREADY HAVE 3200+ subs!!!

Grow out the IG and Pinterest -!

They stopped, but that was their key to traffic. Go find a guide on pinterest growth, and go work on it for 30 mins + a day.

Im going to pretend this only grows traffic by 2% monthly.

We will add that into models when figuring out how much money we may make here.

Build out Yorkie themed Shopify store!

The idea here guys is that our new found email list, can be monetized.

We are going to be pretty conservative here, and assume we can make .10 off of each subscriber each month.

We are going to be selling them viral dog products that we find on AliBaba and DHGate and dropshipping them.

Sell Email Sponsorship -

Guys. We have 3200+ subs already, and are going to more than double that.

Sponsor your weekly email of curated Yorkie content. Keep it cheap, .02 a sub if you want.

1 time a week.

Sell Guest Posts!

Ok you aren't going to make much here, but we need good fresh content for the site anyway.

You are going to maybe make $80 a month here selling 1 every other week. Use the money to offset some of your costs.

You are going to be adding 4 non paid articles monthly anyway.

NOW LETS SEE HOW MUCH WE CAN MAKE!

1.

Well first off the site was making $224 p/mo when we bought it in display ads (adsense). Let's assume we do the things we discussed above.

he optimization to increase ad RPM by 50% and then we said traffic will increase 4% month over month (between social and google).

You can do the math yourself, but that means we make $349.44 month 1 and month 12 we make $497.28.

Over there year we make $5080.32. Not bad.

2. We now have a new lead magnet that is capturing emails for us.

Maybe "7 things every Yorkie owner needs to know to keep their dog living a long life".

Im sure you guys can think of something better than that. We are capturing 375 subs a month.

This is growing along side the traffic.

By the end of the year, we have gained 5670 new subs. BUT right off the bat we have 3,250.

End of the year total is 8920 subs.

VERY valuable.

We are sending a weekly newsletter to them, as well as using them to email out products for our new Shopify store.

If we sell sponsorship to the newsletter for .02 a sub. Month one we make $290. Month 12? $713.6.

Over the year we make a total of $5896.80.
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We are going to make more from it than selling sponsorship as well.

3. We are going to build our simple viral product shopfiy store.

We can email them out a couple viral dog products a month.

Remember we are assuming we safely only make .10 per a subscriber per a month.

I think you could pull more, but thats to be seen.

You are going to want to keep them engaged with new content a couple times a week here.

Use the content you are using for the site. Lets assume you spend $100 a week on content.

Month 1 our new store pulls $364. By month 12? $892. The total value over those 12 months? $7371 again,

NOT BAD AT ALL.

4. We are selling sponsored posts.

Nothing crazy.

Make sure you only get good ones, just to offset the costs of your content and hosting. $80 a month.

5. Like I said lets assume we are spending $100 a month on a little content and hosting.

At the end of 12 months our new net monthly income of....$2,082.88 (Gross of $2182.88)

Over the next 12 months, we are earned $18,108.12 net or $19308.12 gross.

You paid $7500, so your cash on cash return 241.44%

We now have a site that we are going to sell for 3x yearly net rev OR $74,983.68

When you add those together and subtract costs, the net profit in 12 months is.......

$85,591.80

....

Not bad right? This probably could be done in 3-4 hours a week.

If you want to hold this for 2 years and keep up the work?

You would make more like $140k

Thanks for reading! Hopefully, you liked the breakdown.

Next time we are going to go over an ecom store