anti-"woke" liberals do the same for the same reason: their social function as members of the professional media class is to divert attention to meaningless spectacles. it also helps both cosplay and build a brand as brave fighters against a mythical foe: the sjw cultural marxist
but though it is easier to divert and farm for outrage with these "OMG SJWS" stories, however marginal they are (the vast majority if not all of them are dishonestly framed), they too are expressions of the neoliberal university's material incentive structure
look at any case of this happening and it is always a result of hyper-sensitive university HR and PR departments taking some sort of action to protect their brand. and why shouldn't they? that's their duty: to maximize profit by ensuring they get as many students as possible
and I said, this distorts all relations in the university: when students are seen and treated as consumers, they will in turn see and treat the university as a corporation, which the neoliberal university in effect is. right-wingers and liberals created these very conditions
so whenever you see one of these faux outrage stories which every bluecheck professional media class hack hyperventilates over, and there are going to be a lot of them over the next 4 years, take notice of the fact that none of them, zero, address the root material cause of it
and the same is true w/ regard to the job market: there is constant, never-ending shrieking about this or that "cancellation" (always very selectively chosen to fit their normative priors) and how it spells the end of western civilization, but no discussion of at-will employment
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