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A short thread on something I think high potential sports organisations (such as rugby leagueâs Super League) could improve: removing optionality.
#sportsbiz
Sports organisations - particularly governing bodies - donât have the âluxuryâ of optionality ie âkeeping your options openâ. They should commit to an identity and own it.
Philosopher, Zygmunt Bauman called the notion of switching between identities without committing to any of them âLiquid Modernityâ. Itâs common, easy to adopt and less risky for sports that aim to grow. There is possibility. But I donât believe it will lead to success.
Optionality (keeping options open) means you donât commit to important things: bold decisions and meaningful action. Simply, it lacks responsibility and conviction. Youâre off the hook. A governing body wonât grow a sport like that; an individual organisation wonât either.
Like on the field success, off the field success also requires commitment, discipline conviction and hard work, but to a set of beliefs as well as standards.
I believe that that will lead sports organisations not just down to a path to success, but potentially beyond what they originally aimed to achieve.
I should say, this is just one part of a sportâs / orgs brand. If you donât know who you are - have a consistent identity - how will anyone else? How will you be effective? #sportsbiz
