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Now, think about it: #WonderWoman1984 
grossed 16.7M in its opening in theatres in the US, where only 32% of theatres are open, without any of the main cities and despite being available on #HBOMax. According to WM, half of HBOMax subscribers saw #WW84 IN THE 1st 24h. 1/7
grossed 16.7M in its opening in theatres in the US, where only 32% of theatres are open, without any of the main cities and despite being available on #HBOMax. According to WM, half of HBOMax subscribers saw #WW84 IN THE 1st 24h. 1/7
That means, at the very very VERYYY least, 6.3M households watched WW84 (it surely was more than that since I’m basing myself on the 12.6M activations HBOMax had until NOV 14, since we still don’t know how many people subscribed after #WW84 ’s announcement) 2/7
’s announcement) 2/7
Even if we assume 1 person watched WW84 in each household (entire families also did, but let’s be conservatives) it’d represent AT LEAST potential 100M opening at the #BoxOffice IF all those conservative 1-person household were willing to watch it in a theatre, were they open 3/7
And this apart from the 16.7M opening that #WW84 made in the few theatres open with restrictions, incl 10.000 rentals of entire auditoriums for up to 10 people, and apart of the people which haven’t watched yet but are willing to, be it in theatres or on HBOMax. 4/7
made in the few theatres open with restrictions, incl 10.000 rentals of entire auditoriums for up to 10 people, and apart of the people which haven’t watched yet but are willing to, be it in theatres or on HBOMax. 4/7
Even having the option of watching it at home, many still went to cinemas in the peak of a pandemic on WINTER with only 32% of theatres available, in bigger, pandemic-record opening numbers than seen by TENET, which was released exclusively in theatres 72% open on SUMMER. 5/7
There’s clearly a giant market for #WonderWoman in the US, far bigger than it already was 3 years ago. Small wonder why WM fast-tracked #WonderWoman3, despite #PattyJenkins being very vocal against WB lately & all the #WW84 discourse on Twitter. Money talks louder than pride. 6/7
in the US, far bigger than it already was 3 years ago. Small wonder why WM fast-tracked #WonderWoman3, despite #PattyJenkins being very vocal against WB lately & all the #WW84 discourse on Twitter. Money talks louder than pride. 6/7
But the most impactful insight is: MAYBE there’s a chance for streaming & Cinemas to coexist, at least for successful IPs. If a beloved IP can open with 16.7M in the peak of a crisis available at no additional cost on streaming, it could make more in some kind of normalcy. 7/7
