Now in article length, my thoughts on winners and losers from the UK-EU trade deal. Both sides achieved their top priorities, just they turned out not to be as claimed in the case of the UK. https://www.linkedin.com/pulse/uk-eu-trade-deal-winners-losers-david-henig

What were UK government priorities in the negotiation? We claimed it was fish and sovereignty, and that without these we would walk away. It turned out these weren't the highest priorities, because of a repeated error of ignoring the internal negotiation.

This is the heart of the content of the deal in terms of winners and losers. In the end the UK prioritised the deal, and zero tariffs, over fish or the absence of level playing field conditions.

Both the EU and UK have declared victory. And both probably did win, according to their priorities. You may disagree with those, but that's the life of trade deals.