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7 lessons from the classic book "Psychology of Persuasion"
These can be applied in almost all aspects of life
Thread
These can be applied in almost all aspects of life
Thread
1. Consistency/Commitment
Try your best to be consistent in what you do
Visualize big picture, break down into small goals, strive to achieve them & soon you will be there
Start small
If you're committed to small things, you will be ready to achieve big things later
Try your best to be consistent in what you do
Visualize big picture, break down into small goals, strive to achieve them & soon you will be there
Start small
If you're committed to small things, you will be ready to achieve big things later
2. Reciprocity
Offer something/work for free first
It's an instinct to return the favour if you offer something free thus include free stuff in your emails, pitch
If someone buy you lunch today, you will feel obligated to buy them lunch next time so the same apply for sales
Offer something/work for free first
It's an instinct to return the favour if you offer something free thus include free stuff in your emails, pitch
If someone buy you lunch today, you will feel obligated to buy them lunch next time so the same apply for sales
3. Social Proof
Target for similar demographics or prospects
People tend to follow majority
Find a social media account that is in your target group
Check their followers, observe their profiles & activities & pitch your products to them
Target for similar demographics or prospects
People tend to follow majority
Find a social media account that is in your target group
Check their followers, observe their profiles & activities & pitch your products to them
4. Authority
Recognition & authority are important in gaining your audience trust
Build your following on social media platforms like twitter, IG, FB, YT etc
Share valuable content to gain authority
Check out the thread on authority https://twitter.com/FIREJourney4/status/1333781476081451020
Recognition & authority are important in gaining your audience trust
Build your following on social media platforms like twitter, IG, FB, YT etc
Share valuable content to gain authority
Check out the thread on authority https://twitter.com/FIREJourney4/status/1333781476081451020
5. Likability
If people like you, they will follow what you advise them & trust you
If people trust you, they will do business with you
Check out the thread below on likability https://twitter.com/FIREJourney4/status/1333781476081451020
If people like you, they will follow what you advise them & trust you
If people trust you, they will do business with you
Check out the thread below on likability https://twitter.com/FIREJourney4/status/1333781476081451020
6. Scarcity
Create urgency in your sales pitch like limited time offers, deadlines, pricing goes up soon
Scarcity gives potential prospects a push to pursue/sign up for your services
"Opportunities seem more valuable to us when their availability is limited"- Robert B Cialdini
Create urgency in your sales pitch like limited time offers, deadlines, pricing goes up soon
Scarcity gives potential prospects a push to pursue/sign up for your services
"Opportunities seem more valuable to us when their availability is limited"- Robert B Cialdini
7. Exclusivity
We all like to feel special & exclusive
It's in our nature
Include sentences like only you have this _____ , emphasize on unique offers/services to tap on your prospects emotion side and an urge to do some actions
We all like to feel special & exclusive
It's in our nature
Include sentences like only you have this _____ , emphasize on unique offers/services to tap on your prospects emotion side and an urge to do some actions
