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want to leave a thought about marketing: reality and expectation.
First, not everything that glitters is gold, this thought is very old about things that seem valuable but are not.
Follow the thread.
First, not everything that glitters is gold, this thought is very old about things that seem valuable but are not.
Follow the thread.
When a company invests in something (music, film, dramas) one of the pillars of success is the advertisement of the thing.
A philosopher once said: "Advertising is the soul of business... more business than soul".
A philosopher once said: "Advertising is the soul of business... more business than soul".
Once it is released and drama or film does not reach expectations, a second stage of dissemination begins: several media commenting positively about the show, this to generate the feeling of curiosity for the general public.
The high volume of online discussions can mean 3 things: success, failure or makeup of the real result.
See the works of Xiao Zhan: Spotligth and The Wolf left without any warning and proved to be a natural success (the base of xfx is solid) so the subsequent promotion was not necessary.
Spotligth is the biggest single sale of the year and The Wolf already has more than 2 billion views combined and managed to enter the top 5 of best dramas of the year and XZ in the top 1 of characters with just over 1 month.
On the other hand, the LoF drama is having a massive spread both by Tencent and by an army of hxh who try to do everything to control negative comments and be as positive as possible. Perhaps they would be more successful if marketing were more focused on the protagonist.
Success and failure are sides of the same coin, it is not because something is not being publicized that it is bad sometimes the solidity of the public and the success of the actors do not require aggressive marketing.
And when a drama fails to do as expected, disputes of opinion begin. Usually creating conflicts between dramas, to show that a drama is right, point out the defect in the other drama.
In this war of opinions, focus on what is concrete, do not believe just because someone said, confirm for yourself. Watch the drama, listen to the music and draw your own conclusions. Be mature and move on if you see something you disagree with.
