Let’s talk about Networks v. Institutions via an aesthetic lens

Reminder: In an information economy the organizing frame is a velocity vector of attention and effort.
Institutions confer status + identity through the controlled issuance of aesthetic markers: your military uniform, your doctor’s coat, your employee badge.

it determines the tribal markers, because it manages the rules for recognition and participation.
In an emergent network, there is no central authority, so what aesthetic markers emerge?

Humans are still tribal, we still need a way to fit in and stand out. We need to quickly communicate our place within the tribe and among tribes.

Read @tannerguzy Appearance of Power.
In an emergent network, participation is voluntary and not centrally gated, traditional aesthetic markers don’t represent a barrier to entry. Anyone can counterfeit.

What does? A self-directed marker that exemplifies attention + effort towards a particular value of the network.
For emergent networks that comprise men, the first value is Strength.

Physicality and being strong is the first pillar of ALL the men’s affinity networks.

You can’t tell which Men’s network but you can sort him into one.

He’s choosing not to be a beta.
There are emergent women’s affinity networks that bifurcate along baby wearing lines.

Does the new mom wear her infant or push it in a stroller?

Just as simple a choice as “does he lift” that confers an entire universe of information from a “simple” aesthetic practice
And of course you can niche down in these networks.

American bros can wear @blckriflecoffee shirts or grow a tacticool beard, mothers can choose a Solly Wrap or a Baby Bjorn.

And on and on to further identify their tribe.
network tribal affiliation becomes a totem-pole like exercise of stacked aesthetic markers.

Leaving a network is as simple as removing your shirt after your formerly favorite coffee brand abandons a within-affinity icon.

Networks are easy to leave by design.
Today affiliation skews more towards scarcity through exclusive merchandise, in the future total “effort” will be incorporated in the status marker to a greater extent than “has lifted for 10+ years”

Expect some extreme body modifications to emerge rather soon.
How do the emergent networks you belong to manifest aesthetically?

@jackmurphylive‘s Liminal Order is “Jacked Merlin”

@elonmusk’s Tesla is “competent androgyny”

Can you identify the markers for these guys?

@ScottAdamsSays ??
@Timcast ??
@JackPosobiec ??
You can follow @MichaelGuimarin.
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