Read on Twitter
This is something I see MANY people getting wrong when they make guest-style podcasts:
Treating it like radio.
PODCASTS ARE NOT RADIO.
If you’re making an interview-style podcast, read this.
THREAD ↓
Treating it like radio.
PODCASTS ARE NOT RADIO.
If you’re making an interview-style podcast, read this.
THREAD ↓
1. CHOOSING TO LISTEN
Radio is often a passive medium. It’s background noise in an office or whilst you work or do something else.
You aren’t actively listening.
When you download a podcast you have subscribed.
You CHOSE to listen.
You don’t need the radio tactics.
Radio is often a passive medium. It’s background noise in an office or whilst you work or do something else.
You aren’t actively listening.
When you download a podcast you have subscribed.
You CHOSE to listen.
You don’t need the radio tactics.
Because they chose to listen they WANT to listen.
You don’t neccessarily have to be brief. You can go deep on a topic.
The listener will likely already be aware of your guest.
They’re ready to hear something they’ve never heard before.
You don’t neccessarily have to be brief. You can go deep on a topic.
The listener will likely already be aware of your guest.
They’re ready to hear something they’ve never heard before.
2. TAKE ADVANTAGE OF THE FACT IT’S ON-DEMAND
The podcast has more in common with a Netflix show than radio.
Somebody can pick up and listen to it whenever they want.
They can stop and start. Come back to it.
Pickup where they left off.
Which means...
The podcast has more in common with a Netflix show than radio.
Somebody can pick up and listen to it whenever they want.
They can stop and start. Come back to it.
Pickup where they left off.
Which means...
3. GO DEEPER
Radio interviews need to be brief to fit in-between music or to a strict time.
You don’t need to do this.
Stick with a topic and go deeper on it because you have the time to do it.
The listener can come back to it and listen later.
Radio interviews need to be brief to fit in-between music or to a strict time.
You don’t need to do this.
Stick with a topic and go deeper on it because you have the time to do it.
The listener can come back to it and listen later.
4. THE THIRD PERSON IN THE ROOM
A good podcast treats you like the third person in the room.
“Thank YOU for listening"
A good radio show treats you as part of a crowd.
“Thank YOU ALL for listening"
A good podcast treats you like the third person in the room.
“Thank YOU for listening"
A good radio show treats you as part of a crowd.
“Thank YOU ALL for listening"
Due to this, you should take every opportunity to make the conversation feel intimate and not forced.
Just two people having a chat.
Podcast listeners want to feel like they’ve walked into a room where a conversation is happening.
Just two people having a chat.
Podcast listeners want to feel like they’ve walked into a room where a conversation is happening.
This is important.
Anything you do to break the illusion of the connection with a listener pulls the listener away just a tad.
Do it too often and they switch off.
Anything you do to break the illusion of the connection with a listener pulls the listener away just a tad.
Do it too often and they switch off.
Don’t have a huge list of questions you just go through as fast as possible.
Within your power make it seem like it isn’t an interview.
Joe Rogan is a master at this.
Within your power make it seem like it isn’t an interview.
Joe Rogan is a master at this.
FIN
I don’t know if this will help anyone. I only write this as I’m frustrated at listening to so many poor interview podcasts.
Less forced, more chat.
This is the way.
I don’t know if this will help anyone. I only write this as I’m frustrated at listening to so many poor interview podcasts.
Less forced, more chat.
This is the way.
