The key q is *how important* are the issues. Just tallying them up doesn't say much. If you won lots of small, low-impact areas, but lost in big areas important to your economy, that's what matters 3/
And at first glance, there are some important things missing for the UK. 1) No mutual recognition of conformity assessment. This means companies will have to pay to certify their products in both the UK and EU. Double regulation = double the cost 4/
Also - no automatic recognition of professional qualifications. This is big for the services industry - 80% of UK economy - and means if you're an architect, accountant or consultant, it'll be harder for you to sell your services in the EU 6/
Financial services - ~7% of UK economy - is deemed an EU win. UK wanted something ambitious, covering new areas and with provisions on regulatory cooperation. But the end result is what we normally see in EU FTAs 7/
And some of the claimed `wins' don't accurately reflect the opening negotiating positions. The UK claims bilateral cumulation on rules of origin is a win - but its opening ask was actually more ambitious, it wanted diagonal cumulation 8/
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