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So here at @trend_io we started the year with 6 brands on our platform
Now we have almost 400 (give or take - I’ve lost count tbh)
Anyways wanted to do a little thread on some of the things we did to ramp up growth so fast
If you love growth or B2B SaaS follow along below!
Now we have almost 400 (give or take - I’ve lost count tbh)
Anyways wanted to do a little thread on some of the things we did to ramp up growth so fast
If you love growth or B2B SaaS follow along below!
1. The revenue model
One of the first things we did this year was change the revenue model from MRR to pay per use (similar to FB ads)
Why?
Because we realized that influencer marketing / creator marketing isn’t always a recurring task
The spend month to month can fluctuate
One of the first things we did this year was change the revenue model from MRR to pay per use (similar to FB ads)
Why?
Because we realized that influencer marketing / creator marketing isn’t always a recurring task
The spend month to month can fluctuate
Obviously most B2B companies should use some sort of repeatable revenue model but it isn’t always the case for everyone
I’d challenge all businesses to look outside the box here and see what your customers want/need
I’d challenge all businesses to look outside the box here and see what your customers want/need
2. We started offering trials
Every B2B SaaS should offer some sort of trial (even if you’re not on a recurring revenue plan)
There’s going to be someone in your market that does it and they can win big
Make sure it’s you!
Every B2B SaaS should offer some sort of trial (even if you’re not on a recurring revenue plan)
There’s going to be someone in your market that does it and they can win big
Make sure it’s you!
3. We set up marketing automation
This is a big recommendation for anyone in early-stage
Set up a basic CRM and make sure you’re nurturing those signups
It sounds obvious but I’ve seen plenty of businesses that just reply back when they get a chance (no automation)
This is a big recommendation for anyone in early-stage
Set up a basic CRM and make sure you’re nurturing those signups
It sounds obvious but I’ve seen plenty of businesses that just reply back when they get a chance (no automation)
4. We ramped up reviews
A big part of growing your platform is social proof
It doesn’t matter how good your marketing or customer success team is (or even your product)
Prospects will trust other customers before they trust you
A big part of growing your platform is social proof
It doesn’t matter how good your marketing or customer success team is (or even your product)
Prospects will trust other customers before they trust you
So we offered free credits in exchange for G2 and Capterra reviews
It worked and we moved up from being irrelevant on those sites to becoming category leaders
It worked and we moved up from being irrelevant on those sites to becoming category leaders
5. We did paid placements in Morning Brew and The Hustle
I don’t usually recommend sponsoring newsletters because most that try to get you to sponsor have bad content
These two are exceptions - they absolutely crushed and I would 100% do it again :)
I don’t usually recommend sponsoring newsletters because most that try to get you to sponsor have bad content
These two are exceptions - they absolutely crushed and I would 100% do it again :)
6. We hustled our butts off
Every brand that came through we made sure to give them almost white glove service
We were willing to set up campaigns, hop on strategy calls, etc.
Every brand that came through we made sure to give them almost white glove service
We were willing to set up campaigns, hop on strategy calls, etc.
Sure this doesn’t scale but it’s so valuable at early-stage
Anything to reduce churn and create repeatable revenue can fuel big improvements in the biz
Do this and let the money you make fuel product-growth to create that same experience
Product-led growth
Anything to reduce churn and create repeatable revenue can fuel big improvements in the biz
Do this and let the money you make fuel product-growth to create that same experience
Product-led growth
7. We focused on product-led growth
Every time we created a manual process we figured out how to put it in the product
Ex. We built templates for campaigns
Every time we created a manual process we figured out how to put it in the product
Ex. We built templates for campaigns
8. We started a podcast
Was horrible at the beginning (okay not horrible but not great)
But it allowed us to talk to some of the best in the biz and get earned media from them sharing
Don’t be afraid to ask people to guest
People love talking about themselves
Was horrible at the beginning (okay not horrible but not great)
But it allowed us to talk to some of the best in the biz and get earned media from them sharing
Don’t be afraid to ask people to guest
People love talking about themselves
9. BONUS
Some other cool things we’ve been doing
Going hard on SEO (DR went 17 -> 53)
Awesome content (peep our blog)
Constantly optimizing pricing (reduced complexity and made it more like reloading a Starbucks card)
Anything customer success-related I’ll tag my guy @jhcjr_
Some other cool things we’ve been doing
Going hard on SEO (DR went 17 -> 53)
Awesome content (peep our blog)
Constantly optimizing pricing (reduced complexity and made it more like reloading a Starbucks card)
Anything customer success-related I’ll tag my guy @jhcjr_
I will also answer any questions you may have :)
And follow our CEO @ramongberrios who is pretty cool too
And follow our CEO @ramongberrios who is pretty cool too
