I have thought about this a lot.

So much of the Marvel Cinematic Universe is largely just trivia sheets of “things that happen”, with plots designed to avoid agency.

(Think about how “Civil War” or “Infinity War” are designed to prevent characters making choices.) https://twitter.com/angelicabastien/status/1338951715568164866

To get a sense of why so many blockbuster movies are structured like that, look at how fans react to a blockbuster with actual characterisation.

Compare the reaction to the use of Luke Skywalker as a person in “The Last Jedi” to his use as a plot function in “The Mandalorian.”

Because having a character make choices - rather than just having a plot “happen” to them - risks alienating all those fans who have invested in their own head canon version of the character and treat any contradiction as heresy.

So avoiding characterisation avoids that.

Prioritising plot allows companies to weaponise and monetize spoilers - see the movie quick and reflexively, before the only part of it that matters is ruined!

Not the characters. Not the performances. Not the storytelling. Not the execution. The plot. https://www.escapistmagazine.com/v2/disney-weaponized-spoiler-culture-marketing-strategy/