I’m at an Amazon Fresh grocery store in Woodland Hills, CA.

It’s very... Amazon. AMA!
This is so wild.
Such a smart use of Echo devices all throughout the store.
I’d say 5% of real estate was cross-sell to Amazon proper. Devices and “best of” food related goods.
This is great. Feels like a full-service Amazon customer service center. You can pick up and return groceries (most grocery items have 30 day return policy!) and conventional Amazon packages.
The Dash car is def the highlight.

It’s built like a tank and has more sensors than my car. It sort of has a personality, too? All the sounds and the way it handles is kinda... friendly.

The most Pixar-like thing Amazon has ever made IMO. Echo speakers feel evil by comparison.
I couldn’t capture more videos bc they definitely thought I was sus and someone started following me? LOL

Most everything else is just like a nice, modern Whole Foods. Down to the bags and paper circulars.

Pro-tip: if you use Dash to checkout, you get a free coupon.
Dash checkout was cool, but someone guided me through it so I couldn’t take a vid.

Since the cart knows what I’ve put in it, I pushed it through a designated Dash lane and It checked me out instantly. It didn’t ask me for payment so I think it charged my default Amazon method?
You can follow @michaelmiraflor.
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