New report on #COVID19 #vaccine hesitancy in by the @MediaEcosystem team ( @AengusBridgman @PeejLoewen @taylor_owen @derekruths @ozhilin1). Lot's of great stuff in the report, but wanted to highlight a few key findings from our survey 1/ https://twitter.com/AengusBridgman/status/1341780721141248004

We've been asking a question related to #CovidVaccine intention since June (N=39,297). 65% of Cdns are willing to take a vaccine, with 19% unsure and 15% unwilling. There has been some softening in intention, falling from 70% to 62% in September, which has since stabilized 2/

Vaccine intention is highest among respondents who are 1) more educated; 2) less religious; 3) living in urban areas; 4) older; and 5) residing in Atlantic Canada. 3/

It is also highest among those who 1) trust experts; 2) are less prone to conspiratorial thinking; 3) are on the ideological left; 4) score high in science literacy 4/

Childhood vaccine hesitancy and COVID-19 risk perceptions are powerfully related to COVID-19 vaccine intention, which are themselves influenced by things like anti-intellectualism, science literacy and the like 5/

We implement a conjoint experiment following work by @matt_motta where we expose people to different pairs of vaccine candidates to see what attributes (i.e. safety, efficacy, country of origin) influence uptake 6/

People are much more likely to take safer and more effective vaccines, as well as those developed in Canada and the U.S. We may see erosion in vaccine intention for candidates that don't meet people's expectations on these dimensions 7/

Communicating the impressive safety/efficacy record of the main vaccine candidates offers a potentially useful tool for persuasion. But this information is not influential for those who reported unwillingness to take a COVID-19 vaccine. Other strategies are needed for that 15% 8/

Lots of other great stuff in the report. Be sure to take a look! https://mediaecosystemobservatory.com/Vaccine-hesistancy