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How I gained 7,942,842 views on my posts and 18,520 followers on Linkedin in 7 months
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1/ Stay niche.
I can't emphasize this enough. You can't go too broad or you won't have raving fans.
How to pick a niche:
Well, pick a topic you know well.
Think about it this way.
Pick ONE main topic like Marketing, Finance, Recruiting, HR, Education, etc.
Then go deeper
I can't emphasize this enough. You can't go too broad or you won't have raving fans.
How to pick a niche:
Well, pick a topic you know well.
Think about it this way.
Pick ONE main topic like Marketing, Finance, Recruiting, HR, Education, etc.
Then go deeper
2/ Document your ideas
Everything you read or hear. Write it down. Whether it’s a notepad, @evernote on your phone, notes in your phone, post-it notes.
Just document it.
Everything you read or hear. Write it down. Whether it’s a notepad, @evernote on your phone, notes in your phone, post-it notes.
Just document it.
3/ Optimize your profile
When people look at your profile, they are going to decide whether they want to follow you in a few seconds.
They will decide if they think you know what you are talking about or not.
They will decide: Will this person will actually help me?
When people look at your profile, they are going to decide whether they want to follow you in a few seconds.
They will decide if they think you know what you are talking about or not.
They will decide: Will this person will actually help me?
4/ Follow people in your niche
This seems obvious. Yet, so many people skip this over.
Here are the steps:
Find 10 people who are killing it in your niche
Follow 20-30 people who like their posts
Make sure you add a note with your invitation (Don’t sell)
Repeat everyday
This seems obvious. Yet, so many people skip this over.
Here are the steps:
Find 10 people who are killing it in your niche
Follow 20-30 people who like their posts
Make sure you add a note with your invitation (Don’t sell)
Repeat everyday
5/ How to structure your posts
The first line in your post is the most important! This is how you grab the attention of your audience.
Then, the next two sentences. You want someone to click “see more”
The first line in your post is the most important! This is how you grab the attention of your audience.
Then, the next two sentences. You want someone to click “see more”
6/ How to decide what to post
Post ideas:
- Tell Stories - you have a unique life. Share it
- Something you learned - something cool you just learned
- “Ah ha” post - something that gets your audience to think.
- Take a stand on something - Take a stand on a topic
- Lists
Post ideas:
- Tell Stories - you have a unique life. Share it
- Something you learned - something cool you just learned
- “Ah ha” post - something that gets your audience to think.
- Take a stand on something - Take a stand on a topic
- Lists
7/ Choosing Hashtags
1. Do Research - Go to the search bar in LinkedIn and type # + your topic.
2. Find the hashtags with a following
Good ones:
#DigitalMarketing - 27.5 Million followers
#Marketing - 20.3 Million followers
#Personalbranding - 10.5 Million followers
1. Do Research - Go to the search bar in LinkedIn and type # + your topic.
2. Find the hashtags with a following
Good ones:
#DigitalMarketing - 27.5 Million followers
#Marketing - 20.3 Million followers
#Personalbranding - 10.5 Million followers
8/ Comment back to people who comment
This is simple. But so many people don't do it. This will help you build your community.
Unless you have 792 comments, there is no excuse not to comment back to everyone.
This is simple. But so many people don't do it. This will help you build your community.
Unless you have 792 comments, there is no excuse not to comment back to everyone.
9/ Comment on other peoples’ posts in your niche
Comments = content
@garyvee calls this the $1.80 cent strategy.
Find the top 10 hashtags in your niche
Comment on 9 posts in each and leave your .02 cents
Repeat everyday
Comments = content
@garyvee calls this the $1.80 cent strategy.
Find the top 10 hashtags in your niche
Comment on 9 posts in each and leave your .02 cents
Repeat everyday
10/ How to track your engagement
One Word: Shield
Data helps you know what’s clicking with your audience and what’s not and who is viewing your posts.
Shield lets you:
1. See all your data
2. See what posts are resonating with your audience
3. See the demographic info
One Word: Shield
Data helps you know what’s clicking with your audience and what’s not and who is viewing your posts.
Shield lets you:
1. See all your data
2. See what posts are resonating with your audience
3. See the demographic info
Here is shield: https://shieldapp.ai/?via=Linked-in
11/ Be Consistent.
This is simple: Post every day at least once and no more than 3 times.
Doesn’t have to be a perfect post, just let it rip.
This is simple: Post every day at least once and no more than 3 times.
Doesn’t have to be a perfect post, just let it rip.
12/ Be Patient
This takes time. I wish I could give you a hack. There are a few that got me off the ground fast, but this does take time.
It is worth it.
This takes time. I wish I could give you a hack. There are a few that got me off the ground fast, but this does take time.
It is worth it.
Here is my linkedin playbook if you want to save it: https://www.thedanielmurray.com/my-linkedin-playbook
