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SCOOP: Clubhouse has launched a private, invite only "Creator Pilot Program" w/ more than 40 breakout stars and niche figures on the app in an effort to transform them into homegrown influencers. https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
Clubhouse has scaled massively over the past several months with over 600k total registered users.
Clubhouse creators in the Creator Pilot Program are invited to regular meetings w/ CH leadership and early access to special tools designed for power users https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
Clubhouse creators in the Creator Pilot Program are invited to regular meetings w/ CH leadership and early access to special tools designed for power users https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
The first “Creators Roundtable Session" (private meeting btw company leadership and influencers) took place in a chaotic Dec. 17. session.
Monetization was top of mind. At one point a Clubhouse creator shouted “Where’s the money at?” https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
Monetization was top of mind. At one point a Clubhouse creator shouted “Where’s the money at?” https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
The type of creators who succeed on CH are different than on other apps. Think of Clubhouse influencers as part livestreamer, part podcast host and part community manager. https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
“What an interesting personality looks like on Clubhouse is different than what it looks like on other platforms." https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
The Creator Pilot Program and Clubhouse's increased focus on influential power users is being led by Stephanie Simon, a marketer and former consultant for Gucci. https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
Silicon Valley tech pundits and venture capitalists, who for so long dismissed the influencer industry, are now stampeding toward it and seem to have finally embraced the influencer economy as legitimate business. https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
My favorite comparison (that didn't make it in) compared investors to sharks smelling blood in the water, the blood being the money that can be made in the creator ecosystem. They're excited about it, but some are in a mindless, directions-less frenzy https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
One VC firm hired a member of the Sway House.
An investor who admittedly had never spoken to a sex worker hosted a Q&A on OnlyFans.
One tech founder recently tweeted about how a 9 yr old YouTube star who earned $30M this year should have earned *more.* https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
An investor who admittedly had never spoken to a sex worker hosted a Q&A on OnlyFans.
One tech founder recently tweeted about how a 9 yr old YouTube star who earned $30M this year should have earned *more.* https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
“I feel like something has palpably sifted in the past year among investors, and it seems like everyone is talking about the creator economy now and investing in creator tools,” said Li Jin, founder of Atelier, a firm investing in the space. https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
The effect TikTok had on the Valley has been palpable. As recently as just a couple years ago, many "believed there might not ever be another huge consumer social platform. Then, along comes TikTok, and teens are spending 2 hrs a day on it," said @ljin18 https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
“TikTok accomplished [its success] in large part by treating creators as first-class citizens and making them feel like they’re served for and cared for,” Ms. Jin said. “I think that made investors realize serving creators was a good business strategy.” https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
No one is more subject to harassment and abuse than a platform's biggest stars, however, and to fully scale their creator efforts, Clubhouse will need to improve moderation, something the company has been abysmal at so far. https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
One CH creator who is part of the pilot program, announced on Mon. that she was putting her popular show on hold. “I can’t continue to bring positive things in wake of the continued lack of action by CH in the face of anti semitism, homophobia, transphobia, misogyny, racism etc"
A creator in the pilot program said the company must “Draw a line for hate speech. Actually ban/suspend ppl for it. Make it known that it’s unacceptable. Recognize earlier that certain hate groups have organized on the app." https://www.nytimes.com/2020/12/23/style/clubhouse-app-influencers.html
